Woot!
Woot!
Comedic Pre-Roll
Comedic Pre-Roll
Comedic Pre-Roll
Started with Woot!’s playful, irreverent brand strategy to develop a series of pre-roll videos that extended the company’s distinctive voice into short-form advertising. The campaign transformed low-budget production into a deliberate creative device, using deadpan humor and offbeat characters to make the ads both unskippable and instantly recognizable.
Started with Woot!’s playful, irreverent brand strategy to develop a series of pre-roll videos that extended the company’s distinctive voice into short-form advertising. The campaign transformed low-budget production into a deliberate creative device, using deadpan humor and offbeat characters to make the ads both unskippable and instantly recognizable.
Categories
Retail & Lifestyle
Multiscreen
Product Launches
Creative Direction
Brand Strategy
Strategy
Campaigns & Promos
Strategy
(Overview)
Expanding a Distinctive Brand Voice Into Comedic Pre-Roll Campaigns
Woot! wanted to bring its quirky, irreverent personality into digital advertising without losing the humor that set the brand apart. Starting with a clear brand strategy, I developed a series of pre-roll spots that leaned into low-fi production, awkward delivery, and self-aware comedy.
The creative concept centered on a recurring host who broke the fourth wall and poked fun at the conventions of online ads, turning budget-conscious production into a badge of authenticity. Each vignette felt unmistakably “Woot!”—unpolished, clever, and relatable—while building consistency across the broader campaign.
This approach proved that you don’t need big budgets to make a big impression, driving higher engagement and reinforcing Woot!’s role as the funny underdog in e-commerce.
(Overview)
Expanding a Distinctive Brand Voice Into Comedic Pre-Roll Campaigns
Woot! wanted to bring its quirky, irreverent personality into digital advertising without losing the humor that set the brand apart. Starting with a clear brand strategy, I developed a series of pre-roll spots that leaned into low-fi production, awkward delivery, and self-aware comedy.
The creative concept centered on a recurring host who broke the fourth wall and poked fun at the conventions of online ads, turning budget-conscious production into a badge of authenticity. Each vignette felt unmistakably “Woot!”—unpolished, clever, and relatable—while building consistency across the broader campaign.
This approach proved that you don’t need big budgets to make a big impression, driving higher engagement and reinforcing Woot!’s role as the funny underdog in e-commerce.
(Architecture)
(Architecture)
