Woot!
Woot!
Comedic Pre-Roll
Comedic Pre-Roll
Comedic Pre-Roll
A pre-roll-native comedy system for Woot!—lo-fi by design, written to the skip clock, and delivered with templates/ratios so every cut feels faithful to the brand across YouTube, web, and social.
A pre-roll-native comedy system for Woot!—lo-fi by design, written to the skip clock, and delivered with templates/ratios so every cut feels faithful to the brand across YouTube, web, and social.
Categories
Integrated Campaigns
Content Platforms
Industry
Retail & eComm
At a Glance:
The Ask
Extend Woot!’s irreverent brand voice into pre-roll that people don’t skip—turning budget limits into a creative signature and delivering cutdowns for web, social, and YouTube.
The System
A pre-roll-native comedy framework: fourth-wall gags, a recurring host (“Skippy”), and lo-fi, deadpan bits designed to land inside the first five seconds—then travel as standalone social edits. We packaged thumbnails, title cards, and ratio templates so every cut stays on-brand and on-spec across channels.
Outcomes
Shipped a series that broke initial KPI goals, hit 2.5M YouTube views in week one, and went viral—ultimately surpassing 20M+ views and boosting sales beyond expectations. Coverage in trades reinforced the momentum.
(Context: my resume work includes ecommerce programs for Amazon brands like Woot!, aligning creative assets to conversion goals while keeping brand voice intact.)
At a Glance:
The Ask
Extend Woot!’s irreverent brand voice into pre-roll that people don’t skip—turning budget limits into a creative signature and delivering cutdowns for web, social, and YouTube.
The System
A pre-roll-native comedy framework: fourth-wall gags, a recurring host (“Skippy”), and lo-fi, deadpan bits designed to land inside the first five seconds—then travel as standalone social edits. We packaged thumbnails, title cards, and ratio templates so every cut stays on-brand and on-spec across channels.
Outcomes
Shipped a series that broke initial KPI goals, hit 2.5M YouTube views in week one, and went viral—ultimately surpassing 20M+ views and boosting sales beyond expectations. Coverage in trades reinforced the momentum.
(Context: my resume work includes ecommerce programs for Amazon brands like Woot!, aligning creative assets to conversion goals while keeping brand voice intact.)
(Overview)
Turning Constraints into a Comedic Advantage
Woot!’s voice is proudly oddball. I leaned into that DNA and treated the budget as a feature—deadpan delivery, self-aware gags, and a recurring character who mocks ad tropes while landing the offer. The result reads unmistakably “Woot!” in the first beat, then pays off with memorable, shareable jokes.
To scale, we built a repeatable content kit: pre-roll scripts that acknowledge the five-second skip; modular sight gags and buttons; and channel templates (16:9 / 1:1 / 9:16) with thumbnail/title patterns. That kept execution consistent at scale while letting editors vary the joke mechanics across spots and seasons. The series broke KPIs, hit 2.5M views in week one, crossed 20M+ overall, and lifted sales—an awareness play that also performed commercially.
(Overview)
Turning Constraints into a Comedic Advantage
Woot!’s voice is proudly oddball. I leaned into that DNA and treated the budget as a feature—deadpan delivery, self-aware gags, and a recurring character who mocks ad tropes while landing the offer. The result reads unmistakably “Woot!” in the first beat, then pays off with memorable, shareable jokes.
To scale, we built a repeatable content kit: pre-roll scripts that acknowledge the five-second skip; modular sight gags and buttons; and channel templates (16:9 / 1:1 / 9:16) with thumbnail/title patterns. That kept execution consistent at scale while letting editors vary the joke mechanics across spots and seasons. The series broke KPIs, hit 2.5M views in week one, crossed 20M+ overall, and lifted sales—an awareness play that also performed commercially.
(Architecture)
(Architecture)
Delivered while Co-Founder & Chief Creative Officer at The New Blank
