Crafting Through Creative Leadership
For over two decades, I’ve built and led creative teams that transform brands through purposeful storytelling, motion design systems, and integrated brand marketing. My work spans global entertainment, gaming, technology, and consumer brands — always balancing bold creative vision with strategic outcomes.
From scaling cross-functional teams to pioneering workflow innovation and AI-driven solutions, I focus on using the practical to build the incredible.
The results: an 85%+ pitch/win rate, a 99% project completion record, and long-term client partnerships that consistently deliver measurable growth and outcomes that matter.
Integrated Brand Storytelling
Story drives everything. I lead cross-functional teams to translate business strategy into narratives that scale — through integrated brand marketing, motion design systems, and content platforms built for entertainment, gaming, technology, and consumer brands. It’s purposeful, strategic, and conceptual work designed to deliver measurable outcomes.
Curiosity as a Leadership Driver
Curiosity keeps creativity relevant. I build teams that ask sharper questions, stress-test assumptions, and design with emerging technology — from generative AI to new platforms. That approach has accelerated concept development by 21%, while also fueling an 85%+ pitch/win rate and sustaining 70%+ client retention across multi-year partnerships.
Adaptive Strategy & Creative Agility
Markets shift and client needs evolve. I guide brands with strategic frameworks and scalable creative systems that allow teams to adapt quickly while staying true to core identity and business goals. Whether responding to cultural shifts, market pressures, or midstream client pivots, this approach ensures creativity remains flexible, consistent, and aligned with measurable outcomes.
Outcomes That Matter
Great creative doesn’t just look good — it delivers results. My experiential work has driven triple-digit sales lifts in telecom, generated multi-million-dollar event revenue in entertainment, and achieved double-digit membership growth in consumer retail and e-commerce. These outcomes prove that storytelling at scale creates measurable business impact for B2B, B2C, and B2B2C brands.
Core Capabilities
Using the practical to build the incredible, I bring a proven executive toolkit that scales creativity with purpose. From integrated brand systems to motion design innovation, my focus is on delivering outcomes that matter — growth, engagement, and long-term brand value.
Collaboration and curiosity fuel stronger work, smarter problem-solving, and bold creative that drives business impact.
Teams that stay engaged deliver award-winning campaigns and push brands to new heights.
Respect.
Guiding Principles for Lasting Impact
Great creative leadership is more than inspiration — it’s about building systems that scale.
My approach combines integrated brand marketing, motion design systems, and creative operations that empower teams to move faster and smarter.
By fostering curiosity, collaboration, and clarity, I’ve led global initiatives that drive measurable business impact while safeguarding creative integrity.
The result: brands that adapt, teams that thrive, and outcomes that last.
Getting Personal
My creativity doesn’t stop at the office. A wide range of interests — from motorcycles to architecture and cinema — give me fresh perspective and new ways to express ideas. They fuel my work, keep me curious, and open up different avenues for storytelling.
Visual Exploration
films that challenge, entertain, and inspire new ways of seeing.
Written Perspectives
Books that expand perspective, along with essays and articles I’ve written that explore strategy, storytelling, and creativity.
Performing Arts & Media
Film, television, and live performance that inspire new ways of seeing and connecting with audiences.
Recognition & Results
(Awards)
Creative leadership is measured not just by outcomes, but by recognition from peers and institutions. Multiple projects I’ve led are now part of the permanent collection at the Smithsonian, and my work has been featured in Motionographer, Stash, PromaxBDA Daily Brief (Spotlight by GEMA) and recognized by major industry awards including the Emmys, Cannes Lions, and Clios to name a few.
(Testimonials)
Where I’ve Led:
I began my career as an in-house designer for tech and manufacturing brands, and later helped launch campaigns in the automotive industry in Detroit — experiences that grounded me in brand fundamentals, speed, and precision. Those early chapters set the stage for a career leading creative at global agencies and building my own studio, scaling teams and systems for entertainment, technology, gaming, and consumer brands.
Founder, Chief Creative Officer (CCO) & Executive Creative Director (ECD)
The New Blank
As co-founder and CCO of The New Blank, I lead executive creative direction, integrated brand marketing, and motion design systems for clients spanning entertainment, technology, gaming, and consumer sectors. My responsibilities extend beyond creative leadership to include brand governance, stakeholder engagement, and long-term growth strategy. I’ve built scalable solutions through content platforms, workflow innovation, and generative AI adoption that transform how brands tell stories. Under my leadership, the studio achieved an 85%+ pitch/win rate, a 99% project completion record, and $2M+ in revenue growth, while maintaining long-term partnerships with global brands. I’ve also shaped a culture of cross-functional collaboration, mentorship, and DEI leadership that sustains excellence at scale.
From Designer to Creative Director — Leading Work for Global Brands
Digital Kitchen, Yu+Co, Imaginary Forces & Pittard Sullivan — Agency Leadership Roles
Across these globally recognized creative studios, I served as Group Creative Director and VP, leading integrated brand marketing, motion design systems, and campaign creative direction for clients in entertainment, streaming, fintech, SaaS, and retail. I directed cross-functional teams of 20+, managing projects end-to-end — from concept through delivery — while optimizing operations that reduced production timelines by 30%. These experiences shaped my ability to scale international campaigns, engage executive stakeholders, and deliver measurable outcomes that set the stage for my role as CCO and co-founder of The New Blank.
Creative Leadership, On Your Terms
I partner with brands as a fractional executive creative leader—bringing integrated brand marketing, motion design systems, and innovation at scale without the overhead of a full-time hire. Whether you’re looking to reimagine brand identity, streamline creative operations, or unlock growth with new platforms, I help turn vision into outcomes that matter.