Brooks Hyperion isn’t just another running shoe—it’s a performance product built for speed. To highlight this, I led the creative development of an animated campaign that blended hand-drawn overlays with crisp live-action footage.

Each spot used dynamic sketch-style illustration to reveal technical layers—midsole cushioning, carbon plate, breathable upper—so runners could see exactly why the Hyperion feels so fast underfoot. Paired with motion bursts and bold color palettes, the visuals felt kinetic and immediate, matching the energy of race day.

This approach helped the Hyperion line stand apart in a crowded market, translating advanced technology into a clear, compelling story about speed.