Nike
Nike
Be True
Be True
Be True
Produced a nationwide out-of-home campaign for Nike Be True, combining motion design and live-action energy to inspire audiences during March Madness across landmark digital displays.
Produced a nationwide out-of-home campaign for Nike Be True, combining motion design and live-action energy to inspire audiences during March Madness across landmark digital displays.
Categories
Retail & Lifestyle
Multiscreen
Animation & VFX
Creative Direction
Event Activations
Strategy
Out Of Home
Strategy
(Overview)
Broadcasting Self-Belief Coast to Coast
Timed to the excitement of March Madness, Nike Be True launched as an experiential out-of-home campaign designed to energize sports fans and celebrate the mindset of personal authenticity. I led the creative development of dynamic motion content that blended live-action athlete footage, bold typography, and layered collage textures.
The spots were designed for massive digital canvases in key cities, delivering a unified brand message while feeling immediate and relevant to the moment. By rolling out simultaneously across the country, the campaign created a shared experience that connected audiences to Nike’s core belief in staying true to yourself—on and off the court.
(Overview)
Broadcasting Self-Belief Coast to Coast
Timed to the excitement of March Madness, Nike Be True launched as an experiential out-of-home campaign designed to energize sports fans and celebrate the mindset of personal authenticity. I led the creative development of dynamic motion content that blended live-action athlete footage, bold typography, and layered collage textures.
The spots were designed for massive digital canvases in key cities, delivering a unified brand message while feeling immediate and relevant to the moment. By rolling out simultaneously across the country, the campaign created a shared experience that connected audiences to Nike’s core belief in staying true to yourself—on and off the court.
(Architecture)
(Architecture)
