03
Fractional Executive Creative Director
I help brands build, grow, and scale high-performing in-house creative teams—delivering the impact of seasoned executive leadership without the overhead of a full-time hire. Proven results include faster speed to market, stronger brand systems, and measurable ROI.
Consulting From Within
I don’t just advise from the sidelines — I embed directly with your team to understand real dynamics, workflows, and challenges. This inside-out approach combines hands-on observation with decades of executive creative leadership to deliver solutions that actually work in practice, not just on paper.
By working shoulder-to-shoulder with your people, I uncover opportunities for efficiency, cultural alignment, and talent optimization, then translate them into clear strategies that strengthen both team performance and business outcomes. The result: customized, ROI-focused recommendations for team building, creative operations, and leadership investment that go far beyond traditional consulting models.
Who Benefits From Fractional Creative Leadership
(Case Studies)
Working together, we’ll determine the most efficient path forward — whether that’s building a core in-house team or leveraging The New Blank’s Managed Services to deploy experienced creative talent rapidly.
I understand the unique challenges of scaling creative operations in growing businesses, where every hire and investment must deliver clear ROI. My fractional consulting approach draws from decades of leading award-winning creative teams at scale, where I’ve consistently increased creative efficiency, team performance, and brand impact.
01
Growing SMB’s
Building the right creative team at the right time can make the difference between scaling successfully or missing crucial opportunities. Whether you’ve just landed a major account that requires new capabilities or you’re ready to bring your marketing in-house to better control your brand and reduce costs, I’ll help you navigate this critical transition.
By strategically sequencing hires and aligning skills to business goals, I’ve enabled teams to increase creative output efficiency by 65% without adding headcount, ensuring growth is supported by smart investment rather than unnecessary overhead.
02
Traditional and Digital Agencies
Established agencies looking to strengthen in-house creative capabilities face a dual challenge: managing high-volume output while sustaining creative excellence. My methodology helps agencies shift from over-reliance on freelancers to building strong, scalable teams that consistently deliver top-tier work.
In prior agency partnerships, I drove double-digit improvements in client retention rates and boosted pitch win rates by over 30%, outcomes that come from building resilient, high-performing creative cultures.
03
Enterprise
For enterprise organizations seeking to revitalize creative culture or launch ambitious initiatives, transformation requires more than new hires — it demands a fundamental shift in how creative teams operate. I design and deploy teams that bring fresh thinking, optimized workflows, and measurable impact.
At the enterprise level, I’ve successfully scaled multi-market creative operations, delivering campaigns that increased global brand consistency while cutting rollout times by 25%.
Elevating Your
Brand.
Agency.
Team.
Company.
Enterprise.
Brand.
Brand.
Agency.
Team.
Company.
Enterprise.
Brand.
Ready To Scale When You Are
Scaling isn’t just about adding people — it’s about designing a creative organization that can flex with demand while maintaining quality and efficiency. I build teams with streamlined workflows and scalable processes so when growth accelerates, your creative engine accelerates with it.
By implementing generative AI workflows, I’ve helped reduce production timelines by 32% and accelerate review cycles by 25% through structured feedback loops. Teams I’ve built consistently adapt without burnout, regularly exceeding gross margin targets by up to 2x while delivering the creative excellence clients expect.
Workflow Efficiency
I optimize systems and workflows so your team is always ready to meet demand without sacrificing creative integrity.
Growth Strategies
Scaling requires more than headcount — it requires a sustainable roadmap. I design structures that grow with your business goals, ensuring your creative team keeps pace with opportunity.
Building Creative Teams by Strategic Design
Every high-performing team starts with intention. I evaluate and streamline existing structures, then design a roadmap aligned with your business goals. By analyzing both immediate needs and long-term growth, I create precise hiring and capability plans that unlock impact from day one.
Through careful vetting, I uncover hidden strengths, cultural alignment, and untapped potential — strategically assembling teams that evolve with your company’s trajectory. This approach has consistently delivered teams that not only accelerate creative output but also exceed performance benchmarks, including building departments that drove 2× gross margin growth while sustaining long-term creative excellence.
Cultivating Creativity Through Empowerment
Creative growth isn’t just about skills — it’s about building confidence, resilience, and a culture where ideas thrive. My growth strategies focus on developing individual strengths while enhancing team cohesion, resulting in measurable gains like higher retention rates and sustained creative performance.
By empowering teams with tailored coaching and structured mentorship, I’ve helped transform departments into high-performing creative engines — where people feel invested, stay longer, and deliver consistently elevated work.
Creative Development
Tailored coaching to unlock potential, sharpen problem-solving, and elevate team dynamics.
Building Culture
Establishing a resilient, positive culture that fosters creativity, collaboration, and long-term retention.
Build, Grow, Lead, Scale.
Transform your in-house creative team into a high-impact brand engine. Whether starting from scratch or leveling up existing talent, I provide the leadership, structure, and systems that unlock measurable results.
01
Building Creative Teams for Success
I design and restructure creative teams to align directly with business objectives, whether starting from scratch or evaluating and streamlining existing teams and workflows. By analyzing gaps and future needs, I create hiring roadmaps and assemble talent with the right mix of skills, perspectives, and cultural fit. This approach has consistently delivered teams that generated over $30M in revenue across major accounts while maintaining a 99% project completion rate.
01
Building Creative Teams for Success
I design and restructure creative teams to align directly with business objectives, whether starting from scratch or evaluating and streamlining existing teams and workflows. By analyzing gaps and future needs, I create hiring roadmaps and assemble talent with the right mix of skills, perspectives, and cultural fit. This approach has consistently delivered teams that generated over $30M in revenue across major accounts while maintaining a 99% project completion rate.
02
Growing Your Team’s Skills, Capabilities, and Creative Culture
Growth requires more than scaling headcount — it’s about elevating capability. My strategies emphasize mentorship, tailored coaching, and structured development programs that unlock individual potential and strengthen culture. By cultivating empowerment and creative resilience, I’ve built environments that maintained staff turnover below 10% for more than five years, ensuring talent and institutional knowledge stay in-house to compound long-term performance.
02
Growing Your Team’s Skills, Capabilities, and Creative Culture
Growth requires more than scaling headcount — it’s about elevating capability. My strategies emphasize mentorship, tailored coaching, and structured development programs that unlock individual potential and strengthen culture. By cultivating empowerment and creative resilience, I’ve built environments that maintained staff turnover below 10% for more than five years, ensuring talent and institutional knowledge stay in-house to compound long-term performance.
03
Leading Teams To Elevate Brands
I lead in-house creative teams to push boundaries, elevate brand visibility, and deliver measurable business outcomes. By guiding teams through challenges and fostering a culture of innovation, I transform individuals into a brand’s strategic brain trust — where identity, messaging, and creative output are unified and effective. My leadership has driven initiatives that produced a 177% sales lift for AT&T, delivered $2.2M in new revenue for CMA Fest, and generated 900M+ social impressions, showing how creative direction directly translates into business growth.
03
Leading Teams To Elevate Brands
I lead in-house creative teams to push boundaries, elevate brand visibility, and deliver measurable business outcomes. By guiding teams through challenges and fostering a culture of innovation, I transform individuals into a brand’s strategic brain trust — where identity, messaging, and creative output are unified and effective. My leadership has driven initiatives that produced a 177% sales lift for AT&T, delivered $2.2M in new revenue for CMA Fest, and generated 900M+ social impressions, showing how creative direction directly translates into business growth.
04
Custom Built To Scale
Scaling requires flexible systems that keep pace with shifting goals. I design operational models that expand seamlessly with business growth, embedding process efficiencies that enable both speed and quality. By introducing generative AI workflows, I reduced production timelines by 32%, while structured feedback loops accelerated review cycles by 25% and achieved a 95% client-requested change adoption rate. These efficiencies, combined with strategic resourcing, have enabled teams to meet demand while regularly exceeding gross margin targets by as much as 2x.
04
Custom Built To Scale
Scaling requires flexible systems that keep pace with shifting goals. I design operational models that expand seamlessly with business growth, embedding process efficiencies that enable both speed and quality. By introducing generative AI workflows, I reduced production timelines by 32%, while structured feedback loops accelerated review cycles by 25% and achieved a 95% client-requested change adoption rate. These efficiencies, combined with strategic resourcing, have enabled teams to meet demand while regularly exceeding gross margin targets by as much as 2x.
BHC + The New Blank: Flexible Creative Capabilities
(Flexible Capabilities)
Through my partnership with The New Blank, I help brands unlock scalable creative capabilities without the overhead of building everything in-house. Whether you need a fully staffed internal department or a hybrid model, we deliver award-winning creative that reduces costs, accelerates speed to market, and consistently meets business objectives.
By combining my leadership with The New Blank’s Managed Services teams, you gain direct access to a vetted talent network and proven creative operations infrastructure. This approach has enabled clients to achieve campaign delivery 30% faster, reduce outsourcing costs by double digits, and sustain brand consistency across global markets.
I evaluate your creative ecosystem holistically — from team structure and talent acquisition to workflow design and operational efficiency — ensuring every investment delivers measurable ROI. The result: a flexible, future-proof creative team that scales with your business and consistently produces work that drives growth.
What People Say
(Testimonials)
“I had the immense pleasure to collaborate with Bobby for many projects … we always walked away feeling assured and confident…”
Earl Burnley
Creative Director, Hammer Creative
“A ‘Failure-is-not-an-option’ work ethic. Always looks for great, not just good.”
Paul Matthaeus
Founder, Digital Kitchen
“Not only is he a highly skilled video and motion design creative director. He is also an awesome guy and a great person to work with.”
David Buckley
Creative Director, Google
“…a major force of nature, in touch, no, mostly ahead of what‘s going on in the world of design and its integration into the media of our culture.”
Kevin Gillespie
Design Group Manager
“…his creativity and attention to detail have always inspired confidence, and his enthusiasm is infectious and refreshing.”
Sevrin Daniels
Co-Founder, The New Blank
03
Fractional Executive Creative Director
I help brands build, grow, and scale high-performing in-house creative teams—delivering the impact of seasoned executive leadership without the overhead of a full-time hire. Proven results include faster speed to market, stronger brand systems, and measurable ROI.
Consulting From Within
I don’t just advise from the sidelines — I embed directly with your team to understand real dynamics, workflows, and challenges. This inside-out approach combines hands-on observation with decades of executive creative leadership to deliver solutions that actually work in practice, not just on paper.
By working shoulder-to-shoulder with your people, I uncover opportunities for efficiency, cultural alignment, and talent optimization, then translate them into clear strategies that strengthen both team performance and business outcomes. The result: customized, ROI-focused recommendations for team building, creative operations, and leadership investment that go far beyond traditional consulting models.
Who Benefits From Fractional Creative Leadership
(Case Studies)
Working together, we’ll determine the most efficient path forward — whether that’s building a core in-house team or leveraging The New Blank’s Managed Services to deploy experienced creative talent rapidly.
I understand the unique challenges of scaling creative operations in growing businesses, where every hire and investment must deliver clear ROI. My fractional consulting approach draws from decades of leading award-winning creative teams at scale, where I’ve consistently increased creative efficiency, team performance, and brand impact.
01
Growing SMB’s
Building the right creative team at the right time can make the difference between scaling successfully or missing crucial opportunities. Whether you’ve just landed a major account that requires new capabilities or you’re ready to bring your marketing in-house to better control your brand and reduce costs, I’ll help you navigate this critical transition.
By strategically sequencing hires and aligning skills to business goals, I’ve enabled teams to increase creative output efficiency by 65% without adding headcount, ensuring growth is supported by smart investment rather than unnecessary overhead.
02
Traditional and Digital Agencies
Established agencies looking to strengthen in-house creative capabilities face a dual challenge: managing high-volume output while sustaining creative excellence. My methodology helps agencies shift from over-reliance on freelancers to building strong, scalable teams that consistently deliver top-tier work.
In prior agency partnerships, I drove double-digit improvements in client retention rates and boosted pitch win rates by over 30%, outcomes that come from building resilient, high-performing creative cultures.
03
Enterprise
For enterprise organizations seeking to revitalize creative culture or launch ambitious initiatives, transformation requires more than new hires — it demands a fundamental shift in how creative teams operate. I design and deploy teams that bring fresh thinking, optimized workflows, and measurable impact.
At the enterprise level, I’ve successfully scaled multi-market creative operations, delivering campaigns that increased global brand consistency while cutting rollout times by 25%.
Elevating Your
Brand.
Agency.
Team.
Company.
Enterprise.
Brand.
Ready To Scale When You Are
Scaling isn’t just about adding people — it’s about designing a creative organization that can flex with demand while maintaining quality and efficiency. I build teams with streamlined workflows and scalable processes so when growth accelerates, your creative engine accelerates with it.
By implementing generative AI workflows, I’ve helped reduce production timelines by 32% and accelerate review cycles by 25% through structured feedback loops. Teams I’ve built consistently adapt without burnout, regularly exceeding gross margin targets by up to 2x while delivering the creative excellence clients expect.
Workflow Efficiency
I optimize systems and workflows so your team is always ready to meet demand without sacrificing creative integrity.
Growth Strategies
Scaling requires more than headcount — it requires a sustainable roadmap. I design structures that grow with your business goals, ensuring your creative team keeps pace with opportunity.
Building Creative Teams by Strategic Design
Every high-performing team starts with intention. I evaluate and streamline existing structures, then design a roadmap aligned with your business goals. By analyzing both immediate needs and long-term growth, I create precise hiring and capability plans that unlock impact from day one.
Through careful vetting, I uncover hidden strengths, cultural alignment, and untapped potential — strategically assembling teams that evolve with your company’s trajectory. This approach has consistently delivered teams that not only accelerate creative output but also exceed performance benchmarks, including building departments that drove 2× gross margin growth while sustaining long-term creative excellence.
Cultivating Creativity Through Empowerment
Creative growth isn’t just about skills — it’s about building confidence, resilience, and a culture where ideas thrive. My growth strategies focus on developing individual strengths while enhancing team cohesion, resulting in measurable gains like higher retention rates and sustained creative performance.
By empowering teams with tailored coaching and structured mentorship, I’ve helped transform departments into high-performing creative engines — where people feel invested, stay longer, and deliver consistently elevated work.
Creative Development
Tailored coaching to unlock potential, sharpen problem-solving, and elevate team dynamics.
Building Culture
Establishing a resilient, positive culture that fosters creativity, collaboration, and long-term retention.
Build, Grow, Lead, Scale.
Transform your in-house creative team into a high-impact brand engine. Whether starting from scratch or leveling up existing talent, I provide the leadership, structure, and systems that unlock measurable results.
01
Building Creative Teams for Success
I design and restructure creative teams to align directly with business objectives, whether starting from scratch or evaluating and streamlining existing teams and workflows. By analyzing gaps and future needs, I create hiring roadmaps and assemble talent with the right mix of skills, perspectives, and cultural fit. This approach has consistently delivered teams that generated over $30M in revenue across major accounts while maintaining a 99% project completion rate.
02
Growing Your Team’s Skills, Capabilities, and Creative Culture
Growth requires more than scaling headcount — it’s about elevating capability. My strategies emphasize mentorship, tailored coaching, and structured development programs that unlock individual potential and strengthen culture. By cultivating empowerment and creative resilience, I’ve built environments that maintained staff turnover below 10% for more than five years, ensuring talent and institutional knowledge stay in-house to compound long-term performance.
03
Leading Teams To Elevate Brands
I lead in-house creative teams to push boundaries, elevate brand visibility, and deliver measurable business outcomes. By guiding teams through challenges and fostering a culture of innovation, I transform individuals into a brand’s strategic brain trust — where identity, messaging, and creative output are unified and effective. My leadership has driven initiatives that produced a 177% sales lift for AT&T, delivered $2.2M in new revenue for CMA Fest, and generated 900M+ social impressions, showing how creative direction directly translates into business growth.
04
Custom Built To Scale
Scaling requires flexible systems that keep pace with shifting goals. I design operational models that expand seamlessly with business growth, embedding process efficiencies that enable both speed and quality. By introducing generative AI workflows, I reduced production timelines by 32%, while structured feedback loops accelerated review cycles by 25% and achieved a 95% client-requested change adoption rate. These efficiencies, combined with strategic resourcing, have enabled teams to meet demand while regularly exceeding gross margin targets by as much as 2x.
BHC + The New Blank: Flexible Creative Capabilities
(Flexible Capabilities)
Through my partnership with The New Blank, I help brands unlock scalable creative capabilities without the overhead of building everything in-house. Whether you need a fully staffed internal department or a hybrid model, we deliver award-winning creative that reduces costs, accelerates speed to market, and consistently meets business objectives.
By combining my leadership with The New Blank’s Managed Services teams, you gain direct access to a vetted talent network and proven creative operations infrastructure. This approach has enabled clients to achieve campaign delivery 30% faster, reduce outsourcing costs by double digits, and sustain brand consistency across global markets.
I evaluate your creative ecosystem holistically — from team structure and talent acquisition to workflow design and operational efficiency — ensuring every investment delivers measurable ROI. The result: a flexible, future-proof creative team that scales with your business and consistently produces work that drives growth.
What People Say
(Testimonials)
“I had the immense pleasure to collaborate with Bobby for many projects … we always walked away feeling assured and confident…”
Earl Burnley
Creative Director, Hammer Creative
“A ‘Failure-is-not-an-option’ work ethic. Always looks for great, not just good.”
Paul Matthaeus
Founder, Digital Kitchen
“Not only is he a highly skilled video and motion design creative director. He is also an awesome guy and a great person to work with.”
David Buckley
Creative Director, Google
“…a major force of nature, in touch, no, mostly ahead of what‘s going on in the world of design and its integration into the media of our culture.”
Kevin Gillespie
Design Group Manager
“…his creativity and attention to detail have always inspired confidence, and his enthusiasm is infectious and refreshing.”
Sevrin Daniels
Co-Founder, The New Blank