Airship Syndicate
Airship Syndicate
Wayfinder — Brand & Motion Design System
Wayfinder — Brand & Motion Design System
Wayfinder — Brand & Motion Design System
A broadcast-quality brand & motion system that reflects Wayfinder’s fantasy-driven spirit and player experience—built as a flexible toolkit for streaming and promo with clear templates and specs for fast, on-brand delivery.
A broadcast-quality brand & motion system that reflects Wayfinder’s fantasy-driven spirit and player experience—built as a flexible toolkit for streaming and promo with clear templates and specs for fast, on-brand delivery.
Categories
Integrated Campaigns
Identity & Toolkits
Content Platforms
Industry
Gaming
At a Glance:
The Ask
Create a broadcast-quality package that captures Wayfinder’s fantasy aesthetic and player experience, then scale it across promotional channels and streaming platforms.
The System
A modular brand & motion design system—a flexible visual toolkit and in-show graphics package (opens, transitions, lower thirds) packaged with templates and delivery specs for editors and partners across streaming and social.
Outcomes
Editors move faster with a recognizable framework; adoption stays consistent across platforms; the system was engineered to empower editors and elevate fan engagement.
At a Glance:
The Ask
Create a broadcast-quality package that captures Wayfinder’s fantasy aesthetic and player experience, then scale it across promotional channels and streaming platforms.
The System
A modular brand & motion design system—a flexible visual toolkit and in-show graphics package (opens, transitions, lower thirds) packaged with templates and delivery specs for editors and partners across streaming and social.
Outcomes
Editors move faster with a recognizable framework; adoption stays consistent across platforms; the system was engineered to empower editors and elevate fan engagement.
(Overview)
Merging Gameplay Aesthetics with Promotional Precision
In collaboration with Hammer Creative, I led a flexible visual toolkit designed to resonate with Wayfinder’s community—balancing world-building authenticity with editorial utility for trailers, streams, and promo. Drawing on deep familiarity with game culture and player expectations, we built a recognizable motion language that scales cleanly across streaming platforms and social surfaces.
The outcome is a comprehensive in-show graphics package—crafted for broadcast quality yet optimized for creators—so teams can adapt quickly without drift and ship work that consistently engages fans.
(Overview)
Merging Gameplay Aesthetics with Promotional Precision
In collaboration with Hammer Creative, I led a flexible visual toolkit designed to resonate with Wayfinder’s community—balancing world-building authenticity with editorial utility for trailers, streams, and promo. Drawing on deep familiarity with game culture and player expectations, we built a recognizable motion language that scales cleanly across streaming platforms and social surfaces.
The outcome is a comprehensive in-show graphics package—crafted for broadcast quality yet optimized for creators—so teams can adapt quickly without drift and ship work that consistently engages fans.
(Architecture)
(Architecture)
Delivered while Co-Founder & Chief Creative Officer at The New Blank
