Airship Syndicate
Airship Syndicate
Wayfinder
Wayfinder
Wayfinder
A broadcast-quality motion graphics package built to reflect the fantasy-driven spirit of Wayfinder, rooted in a deep understanding of both game culture and player experience.
A broadcast-quality motion graphics package built to reflect the fantasy-driven spirit of Wayfinder, rooted in a deep understanding of both game culture and player experience.
Categories
Technology & Gaming
Multiscreen
Product Launches
Creative Direction
Visual Identity
Strategy
Motion Design
Strategy
Merging Gameplay Aesthetics with Promotional Precision
In collaboration with Hammer Creative, I led the creation of a flexible visual toolkit designed to reflect Wayfinder’s fantasy-rich aesthetic and resonate with its player base. Drawing from my deep-rooted knowledge of the gaming world—both as an active player and as a creative leader with industry experience—I developed a strategic approach that balanced editorial utility with world-building authenticity. The result was a comprehensive in-show graphics package, scalable across promotional channels and streaming platforms, engineered to empower editors and elevate fan engagement.
Merging Gameplay Aesthetics with Promotional Precision
In collaboration with Hammer Creative, I led the creation of a flexible visual toolkit designed to reflect Wayfinder’s fantasy-rich aesthetic and resonate with its player base. Drawing from my deep-rooted knowledge of the gaming world—both as an active player and as a creative leader with industry experience—I developed a strategic approach that balanced editorial utility with world-building authenticity. The result was a comprehensive in-show graphics package, scalable across promotional channels and streaming platforms, engineered to empower editors and elevate fan engagement.
(Architecture)
(Architecture)
