Verizon
Verizon
One Talk — Solution Overview
One Talk — Solution Overview
One Talk — Solution Overview
A buyer-facing Solution Overview for Verizon One Talk—rooted in brand-grade motion infographics, narrative patterns, and governed templates—so unified communications (UCaaS) lands quickly with non-technical executives across channels.
A buyer-facing Solution Overview for Verizon One Talk—rooted in brand-grade motion infographics, narrative patterns, and governed templates—so unified communications (UCaaS) lands quickly with non-technical executives across channels.
Categories
Content Platforms
Integrated Campaigns
Industry
B2B Tech
At a Glance:
The Ask
Explain One Talk (UCaaS) to mid-funnel business decision-makers—clarifying what it is, how it works across devices, and why it improves customer experience and team productivity.
The System
A modular product-education platform built on motion infographics: narrative patterns for Solution Overviews, a unified visual language (iconography, type/color, diagram styles), channel templates, and delivery specs—so internal teams and partners can publish fast, on-brand, without drift.
Outcomes
Crisper stakeholder understanding of UCaaS value, smoother sales conversations, and faster production cycles with consistent adoption across web, social, events, and sales enablement.
At a Glance:
The Ask
Explain One Talk (UCaaS) to mid-funnel business decision-makers—clarifying what it is, how it works across devices, and why it improves customer experience and team productivity.
The System
A modular product-education platform built on motion infographics: narrative patterns for Solution Overviews, a unified visual language (iconography, type/color, diagram styles), channel templates, and delivery specs—so internal teams and partners can publish fast, on-brand, without drift.
Outcomes
Crisper stakeholder understanding of UCaaS value, smoother sales conversations, and faster production cycles with consistent adoption across web, social, events, and sales enablement.
(Overview)
Clarifying Unified Communications with Infographic Storytelling
One Talk unifies calls and collaboration across desk phones and mobiles so small and mid-size teams can respond faster and serve customers better. I designed the motion-infographics strategy and information hierarchy to explain the platform’s value clearly—what it is, why it matters, and how it improves day-to-day scenarios like field work and front-of-house service.
We systemized the approach into a repeatable product-education platform: recognizable visual language, Solution Overview story beats, and channel templates (16:9 · 1:1 · 9:16). The result is faster production and consistent, on-brand content that meets buyers where they are.
(Overview)
Clarifying Unified Communications with Infographic Storytelling
One Talk unifies calls and collaboration across desk phones and mobiles so small and mid-size teams can respond faster and serve customers better. I designed the motion-infographics strategy and information hierarchy to explain the platform’s value clearly—what it is, why it matters, and how it improves day-to-day scenarios like field work and front-of-house service.
We systemized the approach into a repeatable product-education platform: recognizable visual language, Solution Overview story beats, and channel templates (16:9 · 1:1 · 9:16). The result is faster production and consistent, on-brand content that meets buyers where they are.
(Architecture)
System in Practice
How we make One Talk land fast—and ship fast.
I built the system around how buyers process VOICE first, not UI first. We standardized what must be consistent and left room where stories need to flex.
1) Narrative spine (scene → mechanism → outcome)
Moment-of-truth scenes: front desk → field tech; service queue → ring group; desk phone → mobile handoff.
Mechanism beats: what routes, what rings, what hands off (no jargon, just the path).
Outcome tiles: faster pickup, fewer transfers, clearer ownership.
2) Diagrams that do the selling
Call Path Map: auto attendant → hunt group → individual pickup.
Handoff Flow: desk phone ↔ mobile app ↔ soft client; show continuity states.
Continuity / Failover: what happens if a device drops; who keeps the call.
Team Patterns: shared lines, simultaneous ring, escalation to video/recording.
3) Device choreography (the “aha”)
Roles, not SKUs: receptionist, field tech, manager; each with a mini sequence.
Signals & states: ringing, hold, transfer, join; single icon grammar across all assets.
Latency-friendly motion: pacing/easing tuned so charts read at a glance in web, social, and event environments.
4) Visual grammar (what’s locked vs. what flexes)
Locked: logo rules, type scale, core palette, diagram grids, motion timing bands, caption/safe areas, WCAG contrast.
Flexible: example scenarios, device mix, copy specifics, industry flavor, thumbnail frames.
5) Ops kit (so teams can execute quickly—without drift)
Templates: 16:9 / 1:1 / 9:16 masters; lower-thirds/supers; thumbnail/title patterns; end-slates.
Spec pack: naming/versioning, codec/framerate & color space, audio stem norms, file tree, slate conventions.
Pre-flight: brand/motion checks, accessibility checklist, ratio/caption validation.
Net effect: mid-funnel Solution Overview content that explains what One Talk is, how it behaves across devices, and why it improves CX and team productivity—while giving editors and partners a governed kit they can pick up and ship from in minutes.
(Architecture)
System in Practice
How we make One Talk land fast—and ship fast.
I built the system around how buyers process VOICE first, not UI first. We standardized what must be consistent and left room where stories need to flex.
1) Narrative spine (scene → mechanism → outcome)
Moment-of-truth scenes: front desk → field tech; service queue → ring group; desk phone → mobile handoff.
Mechanism beats: what routes, what rings, what hands off (no jargon, just the path).
Outcome tiles: faster pickup, fewer transfers, clearer ownership.
2) Diagrams that do the selling
Call Path Map: auto attendant → hunt group → individual pickup.
Handoff Flow: desk phone ↔ mobile app ↔ soft client; show continuity states.
Continuity / Failover: what happens if a device drops; who keeps the call.
Team Patterns: shared lines, simultaneous ring, escalation to video/recording.
3) Device choreography (the “aha”)
Roles, not SKUs: receptionist, field tech, manager; each with a mini sequence.
Signals & states: ringing, hold, transfer, join; single icon grammar across all assets.
Latency-friendly motion: pacing/easing tuned so charts read at a glance in web, social, and event environments.
4) Visual grammar (what’s locked vs. what flexes)
Locked: logo rules, type scale, core palette, diagram grids, motion timing bands, caption/safe areas, WCAG contrast.
Flexible: example scenarios, device mix, copy specifics, industry flavor, thumbnail frames.
5) Ops kit (so teams can execute quickly—without drift)
Templates: 16:9 / 1:1 / 9:16 masters; lower-thirds/supers; thumbnail/title patterns; end-slates.
Spec pack: naming/versioning, codec/framerate & color space, audio stem norms, file tree, slate conventions.
Pre-flight: brand/motion checks, accessibility checklist, ratio/caption validation.
Net effect: mid-funnel Solution Overview content that explains what One Talk is, how it behaves across devices, and why it improves CX and team productivity—while giving editors and partners a governed kit they can pick up and ship from in minutes.
Delivered while Co-Founder & Chief Creative Officer at The New Blank
