Verizon
Verizon
Machine to Machine — Solution Overview
Machine to Machine — Solution Overview
Machine to Machine — Solution Overview
A buyer-facing Solution Overview for Verizon’s Machine-to-Machine—rooted in brand-grade motion infographics, narrative patterns, and governed templates—so IoT value lands quickly with non-technical executives across channels.
A buyer-facing Solution Overview for Verizon’s Machine-to-Machine—rooted in brand-grade motion infographics, narrative patterns, and governed templates—so IoT value lands quickly with non-technical executives across channels.
Categories
Content Platforms
Integrated Campaigns
Industry
B2B Tech
At a Glance:
The Ask
Introduce Verizon’s Machine-to-Machine (M2M) capabilities to executives at the top of the funnel—making IoT useful, credible, and easy to grasp across industries.
The System
A modular product education platform built on motion infographics: narrative patterns for TOFU Solution Overviews, a unified visual language (iconography, type/color, diagram styles), channel templates, and delivery specs—so internal teams and partners can publish fast, on brand, without drift.
Outcomes
Clear, memorable understanding of M2M’s value; improved stakeholder confidence; faster production cycles with consistent adoption across web, social, and events.
At a Glance:
The Ask
Introduce Verizon’s Machine-to-Machine (M2M) capabilities to executives at the top of the funnel—making IoT useful, credible, and easy to grasp across industries.
The System
A modular product education platform built on motion infographics: narrative patterns for TOFU Solution Overviews, a unified visual language (iconography, type/color, diagram styles), channel templates, and delivery specs—so internal teams and partners can publish fast, on brand, without drift.
Outcomes
Clear, memorable understanding of M2M’s value; improved stakeholder confidence; faster production cycles with consistent adoption across web, social, and events.
(Overview)
Infographic-Driven Narratives for IoT and Machine Intelligence
Verizon’s M2M lets devices communicate seamlessly, driving efficiency from logistics to agriculture. I designed a motion-infographics strategy and information hierarchy that translate complex IoT into straightforward business value—what it is, why it matters, and where it pays off.
We systemized the approach into a product education platform: repeatable story beats for Solution Overviews, a recognizable visual language, and channel templates (16:9 / 1:1 / 9:16). The result is faster production and consistent, on-brand content that meets buyers where they are.
(Overview)
Infographic-Driven Narratives for IoT and Machine Intelligence
Verizon’s M2M lets devices communicate seamlessly, driving efficiency from logistics to agriculture. I designed a motion-infographics strategy and information hierarchy that translate complex IoT into straightforward business value—what it is, why it matters, and where it pays off.
We systemized the approach into a product education platform: repeatable story beats for Solution Overviews, a recognizable visual language, and channel templates (16:9 / 1:1 / 9:16). The result is faster production and consistent, on-brand content that meets buyers where they are.
(Architecture)
System & Governance
I packaged the work so teams could execute at speed—without drift.
Narrative Patterns: TOFU Solution Overview beats (value → mechanism → proof)
Visual Language: icon set; type/color ranges; chart/diagram patterns; accessibility rules
Motion System: build sequences for charts/flows; timing/easing; transition logic
Channel Templates: lower-thirds/supers; thumbnail/title patterns; 16:9 / 1:1 / 9:16 cutdown logic
Delivery Specs: naming/versioning; codec/framerate & color-space standards; safe-area and file-tree conventions
(Architecture)
System & Governance
I packaged the work so teams could execute at speed—without drift.
Narrative Patterns: TOFU Solution Overview beats (value → mechanism → proof)
Visual Language: icon set; type/color ranges; chart/diagram patterns; accessibility rules
Motion System: build sequences for charts/flows; timing/easing; transition logic
Channel Templates: lower-thirds/supers; thumbnail/title patterns; 16:9 / 1:1 / 9:16 cutdown logic
Delivery Specs: naming/versioning; codec/framerate & color-space standards; safe-area and file-tree conventions
Delivered while Co-Founder & Chief Creative Officer at The New Blank
