Accenture

Accenture

Intelligence Market — AI Storytelling & Motion Infographics

Intelligence Market — AI Storytelling & Motion Infographics

Intelligence Market — AI Storytelling & Motion Infographics

A cohesive AI storytelling platform—a governed brand & motion infographics system with templates and delivery specs—so Intelligence Market content reads clearly across video, presentations, digital, and a custom Category Landing Page (CLP) built from the same toolkit.

A cohesive AI storytelling platform—a governed brand & motion infographics system with templates and delivery specs—so Intelligence Market content reads clearly across video, presentations, digital, and a custom Category Landing Page (CLP) built from the same toolkit.

Categories

Content Platforms

Integrated Campaigns

Industry

B2B Tech

At a Glance:

The Ask

Turn complex AI and business-intelligence concepts into executive-friendly stories that build credibility and prompt action across video, decks, and digital.

The System

A modular brand & motion infographics system packaged as a governed toolkit: visual language (iconography, type/color, chart/diagram patterns), narrative patterns, channel templates (video, keynote, social), a web CLP pattern, and delivery specs—so internal teams and partners can produce on-brand content at speed.


Outcomes

Clear, memorable explanations that improve comprehension for cross-functional client teams, strengthen partner conversations, unify on-site and web touchpoints via a CLP, and position Accenture’s thought leadership with consistency.

At a Glance:

The Ask

Turn complex AI and business-intelligence concepts into executive-friendly stories that build credibility and prompt action across video, decks, and digital.

The System

A modular brand & motion infographics system packaged as a governed toolkit: visual language (iconography, type/color, chart/diagram patterns), narrative patterns, channel templates (video, keynote, social), a web CLP pattern, and delivery specs—so internal teams and partners can produce on-brand content at speed.


Outcomes

Clear, memorable explanations that improve comprehension for cross-functional client teams, strengthen partner conversations, unify on-site and web touchpoints via a CLP, and position Accenture’s thought leadership with consistency.

(Overview)

Simplifying AI Insights Through Motion Design and Infographics

I led the strategy and development of a motion design system and data-viz approach that translate artificial intelligence, analytics, and emerging-tech ideas into accessible, executive-ready narratives. The framework emphasizes clarity, credibility, and pace—so the value is obvious fast.

We codified a visual language (type/color ranges, iconography, chart/diagram patterns, information hierarchy) and packaged templates for video, keynote/pitch, and digital—plus governance & delivery specs—so teams can publish quickly without drift while staying squarely on Accenture’s brand. The same visual language and components also dovetailed into a custom CLP (category landing page) developed by the web team using our toolkit, so the story carries from video/deck to site without drift.

(Overview)

Simplifying AI Insights Through Motion Design and Infographics

I led the strategy and development of a motion design system and data-viz approach that translate artificial intelligence, analytics, and emerging-tech ideas into accessible, executive-ready narratives. The framework emphasizes clarity, credibility, and pace—so the value is obvious fast.

We codified a visual language (type/color ranges, iconography, chart/diagram patterns, information hierarchy) and packaged templates for video, keynote/pitch, and digital—plus governance & delivery specs—so teams can publish quickly without drift while staying squarely on Accenture’s brand. The same visual language and components also dovetailed into a custom CLP (category landing page) developed by the web team using our toolkit, so the story carries from video/deck to site without drift.

(Architecture)

System & Governance

I packaged the work so internal teams and vendors could execute at speed—without drift.

  • Narrative Patterns: value → mechanism → proof; “What it is / Why it matters / How it works”

  • Visual Language: icon set; type & color ranges; chart/diagram patterns; accessibility/contrast rules

  • Motion System: build sequences for charts/flows; timing/easing; transition logic

  • Channel Templates: video lower-thirds/supers; keynote/pitch masters; social ratios (16:9 / 1:1 / 9:16) with thumbnail/title patterns

  • Delivery Specs: naming/versioning; codec/framerate & color-space standards; safe-area and file-tree conventions

  • Source of Truth: central toolkit + changelog so updates propagate and old assets don’t linger

  • Web/CLP Pattern: hero modules, stat bands, diagram blocks, and CTA rows derived from the toolkit; design tokens (type/spacing/color) and handoff specs so engineering could implement consistently.

(Architecture)

System & Governance

I packaged the work so internal teams and vendors could execute at speed—without drift.

  • Narrative Patterns: value → mechanism → proof; “What it is / Why it matters / How it works”

  • Visual Language: icon set; type & color ranges; chart/diagram patterns; accessibility/contrast rules

  • Motion System: build sequences for charts/flows; timing/easing; transition logic

  • Channel Templates: video lower-thirds/supers; keynote/pitch masters; social ratios (16:9 / 1:1 / 9:16) with thumbnail/title patterns

  • Delivery Specs: naming/versioning; codec/framerate & color-space standards; safe-area and file-tree conventions

  • Source of Truth: central toolkit + changelog so updates propagate and old assets don’t linger

  • Web/CLP Pattern: hero modules, stat bands, diagram blocks, and CTA rows derived from the toolkit; design tokens (type/spacing/color) and handoff specs so engineering could implement consistently.

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Content Platforms

Content Platforms