Verizon
Verizon
Product Education Series
Product Education Series
Product Education Series
A modular product education platform for Verizon—rooted in brand-grade motion infographics, clear information hierarchy, and governed templates—so complex enterprise tech becomes Product Overviews, How It Works, and Solution Overviews that business audiences can grasp fast.
A modular product education platform for Verizon—rooted in brand-grade motion infographics, clear information hierarchy, and governed templates—so complex enterprise tech becomes Product Overviews, How It Works, and Solution Overviews that business audiences can grasp fast.
Categories
Content Platforms
Integrated Campaigns
Industry
B2B Tech
At a Glance:
The Ask
Turn complex enterprise technology into executive-friendly stories that drive education and adoption across a multi-video series.
The System
A governed product education platform: a brand + motion infographics language, script/story frameworks, and channel templates—packaged with rules, templates, and delivery specs so internal teams and vendors can produce Product Overviews, How It Works, and Solution Overviews on spec.
Outcomes
A cohesive, scalable series (12 videos) that improved comprehension and confidence among business audiences, while reducing production time and preventing drift across titles like Remote Monitoring, Auto Share, Fleet Management, Asset Tracking, Condition-Based Maintenance, and Business Continuity.
At a Glance:
The Ask
Turn complex enterprise technology into executive-friendly stories that drive education and adoption across a multi-video series.
The System
A governed product education platform: a brand + motion infographics language, script/story frameworks, and channel templates—packaged with rules, templates, and delivery specs so internal teams and vendors can produce Product Overviews, How It Works, and Solution Overviews on spec.
Outcomes
A cohesive, scalable series (12 videos) that improved comprehension and confidence among business audiences, while reducing production time and preventing drift across titles like Remote Monitoring, Auto Share, Fleet Management, Asset Tracking, Condition-Based Maintenance, and Business Continuity.
(Overview)
Turning Complex Technology Into Clear Infographics
Verizon needed a way to demystify enterprise capabilities for business buyers. I led the creative strategy and system design behind a motion-infographics language and narrative framework that make advanced topics (network security, IoT integration, data management) understandable and actionable—without diluting credibility.
The result is a repeatable product education system—spanning Product Overviews, How It Works, and Solution Overviews—that aligns with Verizon’s messaging, scales across channels, and sustained expansion into a 12-part series.
(Overview)
Turning Complex Technology Into Clear Infographics
Verizon needed a way to demystify enterprise capabilities for business buyers. I led the creative strategy and system design behind a motion-infographics language and narrative framework that make advanced topics (network security, IoT integration, data management) understandable and actionable—without diluting credibility.
The result is a repeatable product education system—spanning Product Overviews, How It Works, and Solution Overviews—that aligns with Verizon’s messaging, scales across channels, and sustained expansion into a 12-part series.
(Architecture)
System & Governance
I packaged the work as a governed system so internal teams and partners could produce on-brand content at speed—without drift.
Narrative Patterns: outlines for Product Overview / How It Works / Solution Overview (value → mechanism → proof)
Visual Language: iconography, type/color ranges, chart/diagram patterns, data-callout styles
Motion System: timing/easing rules, transition logic, build sequences for charts/flows
Templates: script decks, storyboard frames, lower-thirds/supers, thumbnail/title patterns, 16:9 / 1:1 / 9:16 ratios
Delivery Specs: naming/versioning, codecs/framerates, safe areas, accessibility and contrast checks
Series Governance: file tree, taxonomy (topic, audience, lifecycle), and a changelog for updates across all 12 videos
(Architecture)
System & Governance
I packaged the work as a governed system so internal teams and partners could produce on-brand content at speed—without drift.
Narrative Patterns: outlines for Product Overview / How It Works / Solution Overview (value → mechanism → proof)
Visual Language: iconography, type/color ranges, chart/diagram patterns, data-callout styles
Motion System: timing/easing rules, transition logic, build sequences for charts/flows
Templates: script decks, storyboard frames, lower-thirds/supers, thumbnail/title patterns, 16:9 / 1:1 / 9:16 ratios
Delivery Specs: naming/versioning, codecs/framerates, safe areas, accessibility and contrast checks
Series Governance: file tree, taxonomy (topic, audience, lifecycle), and a changelog for updates across all 12 videos
Delivered while Co-Founder & Chief Creative Officer at The New Blank
