Netflix
Netflix
Pinball Masters — Go-to-Market Content Platform
Pinball Masters — Go-to-Market Content Platform
Pinball Masters — Go-to-Market Content Platform
A full-funnel go-to-market content platform for Netflix’s Pinball Masters—a governed brand & motion toolkit spanning platform icons, poster/hero art, UI backgrounds, gameplay capture, and trailers, built for reach, consistency, and speed across every channel.
A full-funnel go-to-market content platform for Netflix’s Pinball Masters—a governed brand & motion toolkit spanning platform icons, poster/hero art, UI backgrounds, gameplay capture, and trailers, built for reach, consistency, and speed across every channel.
Categories
Content Platforms
Brand Systems
Integrated Campaigns
Industry
Gaming
Entertainment
At a Glance:
The Ask
Launch Pinball Masters on Netflix Games with a cohesive creative program that works across app stores, social, trailers, and in-game touchpoints—on brand for Netflix and the title’s aesthetic.
The System
A modular go-to-market content platform and brand/motion toolkit: platform-specific icons, poster/hero art, UI backgrounds, gameplay capture for trailers/cinemagraphs, plus channel templates with governance & delivery specs for editors and partners.
Outcomes
A consistent cross-platform presence, faster iteration cycles, and clean partner handoffs—turning launch assets into a repeatable omnichannel program for updates and seasonal beats.
At a Glance:
The Ask
Launch Pinball Masters on Netflix Games with a cohesive creative program that works across app stores, social, trailers, and in-game touchpoints—on brand for Netflix and the title’s aesthetic.
The System
A modular go-to-market content platform and brand/motion toolkit: platform-specific icons, poster/hero art, UI backgrounds, gameplay capture for trailers/cinemagraphs, plus channel templates with governance & delivery specs for editors and partners.
Outcomes
A consistent cross-platform presence, faster iteration cycles, and clean partner handoffs—turning launch assets into a repeatable omnichannel program for updates and seasonal beats.
(Architecture)
(Architecture)
(Impact)
Driving Platform Launch with a Cohesive Creative Toolkit
I led The New Blank’s creative execution in partnership with Netflix’s strategy team, aligning our output to brand guidelines and launch goals. Beyond typical marketing, we delivered a flexible toolkit: icon systems, platform-specific adaptations, poster/hero art, UI backgrounds, gameplay capture, and a full game trailer—all packaged with templates and delivery specs so teams could ship quickly without drift.
(Impact)
Driving Platform Launch with a Cohesive Creative Toolkit
I led The New Blank’s creative execution in partnership with Netflix’s strategy team, aligning our output to brand guidelines and launch goals. Beyond typical marketing, we delivered a flexible toolkit: icon systems, platform-specific adaptations, poster/hero art, UI backgrounds, gameplay capture, and a full game trailer—all packaged with templates and delivery specs so teams could ship quickly without drift.
Delivered while Co-Founder & Chief Creative Officer at The New Blank
