For the launch of Netflix Pinball Masters, I led The New Blank’s creative execution efforts in partnership with Netflix’s internal strategy team to deliver a diverse array of visual assets for a successful platform debut. The toolkit extended well beyond typical marketing needs — encompassing icon systems, platform-specific adaptations, poster art, UI background design, game capture, and a full game trailer. While not the primary strategist, I played a central role in aligning our creative output with Netflix’s strategic goals and brand guidelines, ensuring visual consistency and clarity across all consumer-facing elements.