Fashion at a Fraction needed more than a price message—it called for a visual language that felt bold, modern, and celebratory. I led the creative development of a motion design system pairing colorful geometric backdrops with dynamic talent performances.

This approach made the campaign feel polished yet approachable, letting each personality shine while reinforcing the idea that high style doesn’t have to come with high prices. By building a toolkit that worked across broadcast, digital, and in-store screens, the project gave Nordstrom Rack a cohesive look that elevated their value proposition beyond the sale tag.