Converse
Converse
Century — VFX-Driven Brand Film
Century — VFX-Driven Brand Film
Century — VFX-Driven Brand Film
A centennial brand film built from original capture and VFX/3D compositing—a hard black-and-white language, punk energy, and typographic intertitles that carry Converse’s century of culture across platforms on-brand and on-spec.
A centennial brand film built from original capture and VFX/3D compositing—a hard black-and-white language, punk energy, and typographic intertitles that carry Converse’s century of culture across platforms on-brand and on-spec.
Categories
Integrated Campaigns
Content Platforms
Identity & Toolkits
Industry
Retail & eComm
At a Glance:
The Ask
Create a centennial brand film that honors 100 years of Converse—connecting eras and subcultures—by recreating history from scratch (original shoots) rather than sampling archives, and make it travel cleanly across channels.
The System
A VFX-heavy brand + motion approach: stylized plate photography and talent shoots → 3D scene builds, projection techniques, camera tracking, matte/texture work, and advanced compositing to evoke iconic moments through a bold black-and-white language. Typographic intertitles and a codified palette/transition set were packaged with templates and delivery specs so every cut stayed on-brand and on-spec.
Outcomes
A filmic centerpiece that extends the print campaign into motion, reads unmistakably Converse, and yields masters/cutdowns for broadcast, social, and retail—consistent at scale without re-inventing the look each time.
At a Glance:
The Ask
Create a centennial brand film that honors 100 years of Converse—connecting eras and subcultures—by recreating history from scratch (original shoots) rather than sampling archives, and make it travel cleanly across channels.
The System
A VFX-heavy brand + motion approach: stylized plate photography and talent shoots → 3D scene builds, projection techniques, camera tracking, matte/texture work, and advanced compositing to evoke iconic moments through a bold black-and-white language. Typographic intertitles and a codified palette/transition set were packaged with templates and delivery specs so every cut stayed on-brand and on-spec.
Outcomes
A filmic centerpiece that extends the print campaign into motion, reads unmistakably Converse, and yields masters/cutdowns for broadcast, social, and retail—consistent at scale without re-inventing the look each time.
(Overview)
A Century of Stories Told in Ink and Motion
We set out to make a century feel present. Built entirely from original capture, the film reconstructs defining eras and subcultures through 3D scene builds, projection techniques, precise camera tracking, and advanced compositing—all voiced in a bold black-and-white language with hand-touched texture and typographic intertitles. The aim wasn’t nostalgia; it was a living timeline with Converse’s punk energy at its core.
From preproduction, we treated this as a system: plate photography and performance staged for post, matte work that integrates talent and product into reconstructed settings, and editorial pacing purpose-built for broadcast, social, and retail cuts. Delivered as masters and channel ratios with templates and delivery specs, the campaign stays on-brand and on-spec, stylistically coherent, and ready to adapt at scale.
(Overview)
A Century of Stories Told in Ink and Motion
We set out to make a century feel present. Built entirely from original capture, the film reconstructs defining eras and subcultures through 3D scene builds, projection techniques, precise camera tracking, and advanced compositing—all voiced in a bold black-and-white language with hand-touched texture and typographic intertitles. The aim wasn’t nostalgia; it was a living timeline with Converse’s punk energy at its core.
From preproduction, we treated this as a system: plate photography and performance staged for post, matte work that integrates talent and product into reconstructed settings, and editorial pacing purpose-built for broadcast, social, and retail cuts. Delivered as masters and channel ratios with templates and delivery specs, the campaign stays on-brand and on-spec, stylistically coherent, and ready to adapt at scale.
(Architecture)
(Architecture)
Delivered while Co-Founder & Chief Creative Officer at The New Blank
