Converse
Converse
Century
Century
Century
Conceptualized a centennial brand film for Converse, using hand-drawn animation and archival imagery to celebrate 100 years of cultural impact and creativity.
Conceptualized a centennial brand film for Converse, using hand-drawn animation and archival imagery to celebrate 100 years of cultural impact and creativity.
Categories
Retail & Lifestyle
Multiscreen
Animation & VFX
Creative Direction
Brand Strategy
Strategy
Campaigns & Promos
Strategy
(Overview)
A Century of Stories Told in Ink and Motion
Marking 100 years of Converse meant honoring a brand that’s crossed generations, genres, and cultural boundaries. I led the creative development of an animated narrative that stitched together archival photos, original illustrations, and textural motion design to trace the journey of the iconic Chuck Taylor.
The film was intentionally raw and tactile, using ink textures and sketchbook elements to reflect the DIY spirit that has always defined Converse. Rather than feeling like a polished commercial, the piece unfolded like a living scrapbook—part tribute, part time capsule.
This storytelling approach helped Converse reinforce its status as a cultural symbol and celebrate the authentic creativity that made the brand timeless.
(Overview)
A Century of Stories Told in Ink and Motion
Marking 100 years of Converse meant honoring a brand that’s crossed generations, genres, and cultural boundaries. I led the creative development of an animated narrative that stitched together archival photos, original illustrations, and textural motion design to trace the journey of the iconic Chuck Taylor.
The film was intentionally raw and tactile, using ink textures and sketchbook elements to reflect the DIY spirit that has always defined Converse. Rather than feeling like a polished commercial, the piece unfolded like a living scrapbook—part tribute, part time capsule.
This storytelling approach helped Converse reinforce its status as a cultural symbol and celebrate the authentic creativity that made the brand timeless.
(Architecture)
(Architecture)
