XBox
XBox
Metaphor - Times Square Multi-Screen Motion System
Metaphor - Times Square Multi-Screen Motion System
Metaphor - Times Square Multi-Screen Motion System
While many Times Square displays run simple loops, I led The New Blank’s team to build a synchronized, multi-screen motion system—rigged Xbox characters choreographed across wraparound formats. Commissioned by Hammer Creative for Xbox, the program pushed large-scale OOH/experiential design, turning fragmented architecture into one cohesive, high-impact brand moment.
While many Times Square displays run simple loops, I led The New Blank’s team to build a synchronized, multi-screen motion system—rigged Xbox characters choreographed across wraparound formats. Commissioned by Hammer Creative for Xbox, the program pushed large-scale OOH/experiential design, turning fragmented architecture into one cohesive, high-impact brand moment.
Categories
OOH/Experiential
Motion & Live
Industry
Gaming
At a Glance:
The Ask
Turn a fragmented, multi-format Times Square canvas into a single, high-impact Xbox brand moment—elevating beyond simple looped content.
The System
A modular multi-screen AV/motion system: fully animated, rigged characters composed for wraparound LED arrays, with screen maps/pixel matrices, timing rules, and delivery specs for install partners—so playback stays synchronized and on-brand at scale.
Outcomes
A cohesive OOH/experiential takeover that reads as one story across mismatched surfaces; faster refresh cycles and cleaner partner handoffs for subsequent updates.
At a Glance:
The Ask
Turn a fragmented, multi-format Times Square canvas into a single, high-impact Xbox brand moment—elevating beyond simple looped content.
The System
A modular multi-screen AV/motion system: fully animated, rigged characters composed for wraparound LED arrays, with screen maps/pixel matrices, timing rules, and delivery specs for install partners—so playback stays synchronized and on-brand at scale.
Outcomes
A cohesive OOH/experiential takeover that reads as one story across mismatched surfaces; faster refresh cycles and cleaner partner handoffs for subsequent updates.
(Architecture)
(Architecture)
Delivered while Co-Founder & Chief Creative Officer at The New Blank
