Disney
Disney
Upfront Production
Upfront Production
Upfront Production
A long-standing creative partner for ABC and Disney’s Upfronts, delivering adaptable graphics systems across changing formats, technologies, and narratives.
A long-standing creative partner for ABC and Disney’s Upfronts, delivering adaptable graphics systems across changing formats, technologies, and narratives.
Categories
Experiential Design
Multiscreen
Corporate & B2B
Creative Direction
Live Event GFX Toolkit
Strategy
Technology-Led Creative Strategy
Strategy
Designing for Evolution, Delivering Consistency
I’ve been repeatedly entrusted to develop graphics packages for Disney and ABC’s high-profile Upfront presentations. Each year brings new configurations — screen arrays shift, brand priorities evolve, and messaging adapts — but my role remains constant: comprehend the tech, strategize the workflows, and choreograph visuals that sync story with spectacle. For the 2023 Upfront, I led the creation of a flexible, multi-platform graphics system that delivered visual cohesion across live staging, broadcast, and streaming — reinforcing Disney’s unified brand voice in a shifting media landscape.
Designing for Evolution, Delivering Consistency
I’ve been repeatedly entrusted to develop graphics packages for Disney and ABC’s high-profile Upfront presentations. Each year brings new configurations — screen arrays shift, brand priorities evolve, and messaging adapts — but my role remains constant: comprehend the tech, strategize the workflows, and choreograph visuals that sync story with spectacle. For the 2023 Upfront, I led the creation of a flexible, multi-platform graphics system that delivered visual cohesion across live staging, broadcast, and streaming — reinforcing Disney’s unified brand voice in a shifting media landscape.
(Architecture)
(Architecture)
