The Food Network
The Food Network
Julia Child Challenge
Julia Child Challenge
Julia Child Challenge
A comprehensive brand system delivering a unified package of in-show graphics and promotional assets. Built for scalability and consistency, the system was designed to function seamlessly across broadcast, digital, and promotional platforms while maintaining visual clarity and brand cohesion.
A comprehensive brand system delivering a unified package of in-show graphics and promotional assets. Built for scalability and consistency, the system was designed to function seamlessly across broadcast, digital, and promotional platforms while maintaining visual clarity and brand cohesion.
Categories
Broadcast Packages
Multiscreen
Visual Identity
Creative Direction
Entertainment & Media
Strategy
In Show GFX
Strategy
Reimagining Culinary Iconography for a New Generation
For The Julia Child Challenge, I led creative direction on a comprehensive visual system that honored the cultural legacy of Julia Child while modernizing her brand for a new audience. This project not only required all the individual graphic elements every competition / reality show needs, but also orchestrating a cohesive visual identity across show graphics that could carry narrative weight, reinforce brand trust, and create a sense of warmth and authority consistent with Child’s iconic presence. Working with Food Network, we translated nostalgia into a design language that felt both fresh and reverent — balancing broadcast clarity with emotional storytelling.
Reimagining Culinary Iconography for a New Generation
For The Julia Child Challenge, I led creative direction on a comprehensive visual system that honored the cultural legacy of Julia Child while modernizing her brand for a new audience. This project not only required all the individual graphic elements every competition / reality show needs, but also orchestrating a cohesive visual identity across show graphics that could carry narrative weight, reinforce brand trust, and create a sense of warmth and authority consistent with Child’s iconic presence. Working with Food Network, we translated nostalgia into a design language that felt both fresh and reverent — balancing broadcast clarity with emotional storytelling.
(Architecture)
(Architecture)
