Food Network
Food Network
Julia Child Challenge — Brand System & Motion Toolkit
Julia Child Challenge — Brand System & Motion Toolkit
Julia Child Challenge — Brand System & Motion Toolkit
A comprehensive brand system and motion graphics toolkit that unifies in-show graphics and promotional assets. Built with governance for scalability and consistency, the system performs across broadcast, digital, and promotional platforms while maintaining visual clarity, warmth, and brand cohesion.
A comprehensive brand system and motion graphics toolkit that unifies in-show graphics and promotional assets. Built with governance for scalability and consistency, the system performs across broadcast, digital, and promotional platforms while maintaining visual clarity, warmth, and brand cohesion.
Categories
Motion & Live
Identity & Toolkits
Brand Systems
Industry
Entertainment
Media
At a Glance:
The Ask
Honor Julia Child’s cultural legacy while modernizing the series for today’s audience—creating a cohesive identity that works across broadcast, digital, and promotional channels.
The System
A modular brand & motion design system packaged as a governed toolkit: on-air graphics (opens, lower thirds, transitions), typographic/color rules, culinary iconography, and channel-specific templates with delivery specs for fast iteration.
Outcomes
A warm, authoritative visual language with consistent adoption across broadcast, digital, and promo; faster editorial turnarounds and easier seasonal refreshes—preserving legacy while feeling contemporary.
At a Glance:
The Ask
Honor Julia Child’s cultural legacy while modernizing the series for today’s audience—creating a cohesive identity that works across broadcast, digital, and promotional channels.
The System
A modular brand & motion design system packaged as a governed toolkit: on-air graphics (opens, lower thirds, transitions), typographic/color rules, culinary iconography, and channel-specific templates with delivery specs for fast iteration.
Outcomes
A warm, authoritative visual language with consistent adoption across broadcast, digital, and promo; faster editorial turnarounds and easier seasonal refreshes—preserving legacy while feeling contemporary.
(Overview)
Reimagining Culinary Iconography for a New Generation
For The Julia Child Challenge, I led creative direction on a cohesive brand + motion system that honored Julia Child’s legacy while modernizing expression for a new audience—establishing a warm, authoritative visual language for broadcast, digital, and promo.. The brief required every in-show graphic element a competition series needs, but delivered as one cohesive brand system that carries narrative weight, reinforces trust, and projects warmth and authority.
Working with Food Network, we translated nostalgia into a contemporary design language—balancing broadcast clarity with emotional storytelling and a recognizable culinary motif that adapts cleanly to digital and promo.
(Overview)
Reimagining Culinary Iconography for a New Generation
For The Julia Child Challenge, I led creative direction on a cohesive brand + motion system that honored Julia Child’s legacy while modernizing expression for a new audience—establishing a warm, authoritative visual language for broadcast, digital, and promo.. The brief required every in-show graphic element a competition series needs, but delivered as one cohesive brand system that carries narrative weight, reinforces trust, and projects warmth and authority.
Working with Food Network, we translated nostalgia into a contemporary design language—balancing broadcast clarity with emotional storytelling and a recognizable culinary motif that adapts cleanly to digital and promo.
(Architecture)
(Architecture)
Delivered while Co-Founder & Chief Creative Officer at The New Blank
