ABC
ABC
911
911
911
For 9-1-1’s debut season on ABC, I led the creation of a cross-platform brand system and toolkit that balanced legacy recognition with a fresh network-aligned identity. The system informed creative across broadcast, digital, OOH, and experiential—and ultimately helped shape ABC’s own brand refresh.
For 9-1-1’s debut season on ABC, I led the creation of a cross-platform brand system and toolkit that balanced legacy recognition with a fresh network-aligned identity. The system informed creative across broadcast, digital, OOH, and experiential—and ultimately helped shape ABC’s own brand refresh.
Categories
Broadcast Packages
Multiscreen
Integrated Marketing
Creative Direction
Visual Identity
Strategy
Brand Strategy
Strategy
Launching a Franchise’s First Season on ABC with a Scalable Brand System
Bringing 9-1-1 to ABC for the first time meant introducing the series to a new audience without losing the equity it had built on another network. I developed a strategic brand system and flexible toolkit that maintained the show’s established intensity and urgency while embedding it within ABC’s voice and design language. This toolkit enabled consistent, on-brand marketing across all platforms—linear, digital, out-of-home, and experiential—and became a key asset for ongoing seasonal refreshes. Its success and visual clarity ultimately influenced the design direction of ABC’s subsequent brand-wide evolution.
Launching a Franchise’s First Season on ABC with a Scalable Brand System
Bringing 9-1-1 to ABC for the first time meant introducing the series to a new audience without losing the equity it had built on another network. I developed a strategic brand system and flexible toolkit that maintained the show’s established intensity and urgency while embedding it within ABC’s voice and design language. This toolkit enabled consistent, on-brand marketing across all platforms—linear, digital, out-of-home, and experiential—and became a key asset for ongoing seasonal refreshes. Its success and visual clarity ultimately influenced the design direction of ABC’s subsequent brand-wide evolution.
(Architecture)
(Architecture)
