ABC
ABC
911 — Brand System & Motion Toolkit
911 — Brand System & Motion Toolkit
911 — Brand System & Motion Toolkit
A governed cross-platform brand system and motion graphics toolkit for 9-1-1’s ABC debut—now powering franchise family packages (incl. 9-1-1 Nashville) and informing ABC’s brand refresh.
A governed cross-platform brand system and motion graphics toolkit for 9-1-1’s ABC debut—now powering franchise family packages (incl. 9-1-1 Nashville) and informing ABC’s brand refresh.
Categories
Motion & Live
Identity & Toolkits
Brand Systems
Industry
Entertainment
Media
At a Glance:
The Ask:
Introduce 9-1-1’s first season on ABC to a new audience without losing franchise equity, while aligning the series with ABC’s voice across broadcast, digital, OOH, and experiential.
The System:
A cross-platform brand & motion design system packaged as a toolkit and governance: on-air graphics (opens, lower thirds, transitions), key art rules, social/digital templates, OOH extensions, and delivery specs for seasonal refresh.
Outcomes:
Network and affiliate adoption with faster cycles; continued use in current season; and extension into cohesive family packages for franchise titles (e.g., 9-1-1 Nashville).
At a Glance:
The Ask:
Introduce 9-1-1’s first season on ABC to a new audience without losing franchise equity, while aligning the series with ABC’s voice across broadcast, digital, OOH, and experiential.
The System:
A cross-platform brand & motion design system packaged as a toolkit and governance: on-air graphics (opens, lower thirds, transitions), key art rules, social/digital templates, OOH extensions, and delivery specs for seasonal refresh.
Outcomes:
Network and affiliate adoption with faster cycles; continued use in current season; and extension into cohesive family packages for franchise titles (e.g., 9-1-1 Nashville).
(Overview)
Launching a Franchise’s First Season on ABC with a Scalable Brand System
Bringing 9-1-1 to ABC meant introducing the series to new viewers without losing established tone. I developed a strategic brand system and flexible motion toolkit that kept the show’s urgency intact while aligning to ABC’s voice. The governed package enabled consistent, on-brand marketing across linear, digital, OOH, and experiential—and became a durable asset for seasonal refreshes, ongoing use, and franchise extensions like 9-1-1 Nashville. It also informed ABC’s subsequent brand refresh.
(Overview)
Launching a Franchise’s First Season on ABC with a Scalable Brand System
Bringing 9-1-1 to ABC meant introducing the series to new viewers without losing established tone. I developed a strategic brand system and flexible motion toolkit that kept the show’s urgency intact while aligning to ABC’s voice. The governed package enabled consistent, on-brand marketing across linear, digital, OOH, and experiential—and became a durable asset for seasonal refreshes, ongoing use, and franchise extensions like 9-1-1 Nashville. It also informed ABC’s subsequent brand refresh.
(Architecture)
(Architecture)
Delivered while Co-Founder & Chief Creative Officer at The New Blank
