GE
GE
Calgary Innovation Center — Infographic Motion Lead-In & Experiential System
Calgary Innovation Center — Infographic Motion Lead-In & Experiential System
Calgary Innovation Center — Infographic Motion Lead-In & Experiential System
I led the infographic-animation lead-in for GE’s Calgary Innovation Centre—building a governed motion vernacular and screen-takeover sequence that primes visitors and transitions seamlessly to the partner-built interactive exhibits. The system turns complex topics into a clear, inviting preface across large-format displays.
I led the infographic-animation lead-in for GE’s Calgary Innovation Centre—building a governed motion vernacular and screen-takeover sequence that primes visitors and transitions seamlessly to the partner-built interactive exhibits. The system turns complex topics into a clear, inviting preface across large-format displays.
Categories
OOH/Experiential
Motion & Live
Industry
B2B Tech
At a Glance:
The Ask
Set the stage for GE’s Calgary Innovation Centre by creating an infographic-driven motion lead-in that orients visitors, teases the story, and hands off cleanly to the interactive exhibits (engineered by the partner agency).
The System
A governed motion vernacular and screen-takeover sequence: modular intro loops, metric/geo motifs, pacing and transition rules, screen maps & spec pack (pixel matrices, safe areas, brightness/contrast for high-nits displays), plus delivery specs and integration cues for show control and partner teams.
Outcomes
A cohesive entry experience that reduces cognitive load, speeds orientation before interaction, and streamlines handoffs—so visitors understand the narrative before they explore the interactive data visualizations.
At a Glance:
The Ask
Set the stage for GE’s Calgary Innovation Centre by creating an infographic-driven motion lead-in that orients visitors, teases the story, and hands off cleanly to the interactive exhibits (engineered by the partner agency).
The System
A governed motion vernacular and screen-takeover sequence: modular intro loops, metric/geo motifs, pacing and transition rules, screen maps & spec pack (pixel matrices, safe areas, brightness/contrast for high-nits displays), plus delivery specs and integration cues for show control and partner teams.
Outcomes
A cohesive entry experience that reduces cognitive load, speeds orientation before interaction, and streamlines handoffs—so visitors understand the narrative before they explore the interactive data visualizations.
(Overview)
Setting the Stage: Infographic Motion Lead-In
The brief wasn’t to build dashboards; it was to prepare the room. I translated GE’s global narrative into a motion language that reads at distance: map-based waypoints, metric motifs, and simple, legible beats that introduce themes without overwhelming visitors. Three principles guided the work: clarity (large-format legibility), pacing (introductory beats that invite curiosity), and handoff (transitions that cue the start of interaction). The result is an entry sequence that focuses attention and sets up the story the interactive team then explores in depth.
(Overview)
Setting the Stage: Infographic Motion Lead-In
The brief wasn’t to build dashboards; it was to prepare the room. I translated GE’s global narrative into a motion language that reads at distance: map-based waypoints, metric motifs, and simple, legible beats that introduce themes without overwhelming visitors. Three principles guided the work: clarity (large-format legibility), pacing (introductory beats that invite curiosity), and handoff (transitions that cue the start of interaction). The result is an entry sequence that focuses attention and sets up the story the interactive team then explores in depth.
(Architecture)
(Architecture)
Delivered while Co-Founder & Chief Creative Officer at The New Blank
