Netflix
Netflix
Dumb Ways To Survive — Go-to-Market Content Platform
Dumb Ways To Survive — Go-to-Market Content Platform
Dumb Ways To Survive — Go-to-Market Content Platform
A full-funnel go-to-market content platform for Netflix’s Dumb Ways to Survive—a governed brand & motion toolkit spanning trailers, platform-specific icons, UI backgrounds, and hero art, built for reach, consistency, and playfully dark impact across every touchpoint.
A full-funnel go-to-market content platform for Netflix’s Dumb Ways to Survive—a governed brand & motion toolkit spanning trailers, platform-specific icons, UI backgrounds, and hero art, built for reach, consistency, and playfully dark impact across every touchpoint.
Categories
Content Platforms
Brand Systems
Integrated Campaigns
Industry
Gaming
Entertainment
At a Glance:
The Ask
Launch Dumb Ways to Survive on Netflix Games with a full-funnel program that feels on-brand for Netflix and true to the game’s playful, dark humor—across app stores, social, and promo.
The System
A modular go-to-market content platform and brand/motion toolkit: platform-specific icon sets, gameplay capture for trailers/cinemagraphs, UI backgrounds, hero art, and channel templates with governance & delivery specs for editors and partners.
Outcomes
A cohesive cross-platform presence, faster iteration cycles, and consistent adoption across app stores, social, and promotional placements.
At a Glance:
The Ask
Launch Dumb Ways to Survive on Netflix Games with a full-funnel program that feels on-brand for Netflix and true to the game’s playful, dark humor—across app stores, social, and promo.
The System
A modular go-to-market content platform and brand/motion toolkit: platform-specific icon sets, gameplay capture for trailers/cinemagraphs, UI backgrounds, hero art, and channel templates with governance & delivery specs for editors and partners.
Outcomes
A cohesive cross-platform presence, faster iteration cycles, and consistent adoption across app stores, social, and promotional placements.
(Overview)
Launching Chaos: A Unified Visual System for Netflix Games
As Executive Creative Director at The New Blank, I led a comprehensive GTM system in partnership with Netflix Games—aligning strategy and voice while preserving the franchise’s irreverence. The toolkit included platform-specific iconography, gameplay capture pipelines for trailers and cinemagraphs, UI backgrounds, and hero art engineered for app stores, social, and promo placements.
We codified templates, motion language, and delivery specs so teams could ship quickly without drift—turning a one-off launch into a repeatable, omnichannel approach that scales with updates and seasonal beats.
(Overview)
Launching Chaos: A Unified Visual System for Netflix Games
As Executive Creative Director at The New Blank, I led a comprehensive GTM system in partnership with Netflix Games—aligning strategy and voice while preserving the franchise’s irreverence. The toolkit included platform-specific iconography, gameplay capture pipelines for trailers and cinemagraphs, UI backgrounds, and hero art engineered for app stores, social, and promo placements.
We codified templates, motion language, and delivery specs so teams could ship quickly without drift—turning a one-off launch into a repeatable, omnichannel approach that scales with updates and seasonal beats.
(Architecture)
(Architecture)
Delivered while Co-Founder & Chief Creative Officer at The New Blank
