ClipCard
ClipCard
Introductions — Infographic & Motion Storytelling System
Introductions — Infographic & Motion Storytelling System
Introductions — Infographic & Motion Storytelling System
A cohesive infographic & motion storytelling system that turns chaotic data threads into clear card-based explanations—designed to inspire investor confidence and scale across pitch, web, and social touchpoints.
A cohesive infographic & motion storytelling system that turns chaotic data threads into clear card-based explanations—designed to inspire investor confidence and scale across pitch, web, and social touchpoints.
Categories
Content Platforms
Integrated Campaigns
Industry
B2B Tech
At a Glance:
The Ask
Explain ClipCard’s in-development data product to investors—showing the pain of messy, massive datasets and the value of simplified, actionable views.
The System
A governed infographic + motion storytelling system: abstract “data thread” vernacular, visual card templates, iconography, type/color rules, short motion sequences, and delivery specs so teams can publish consistent narratives.
Outcomes
Clear, investor-friendly narratives that build confidence, reduce explanation time, and support fundraising conversations.
At a Glance:
The Ask
Explain ClipCard’s in-development data product to investors—showing the pain of messy, massive datasets and the value of simplified, actionable views.
The System
A governed infographic + motion storytelling system: abstract “data thread” vernacular, visual card templates, iconography, type/color rules, short motion sequences, and delivery specs so teams can publish consistent narratives.
Outcomes
Clear, investor-friendly narratives that build confidence, reduce explanation time, and support fundraising conversations.
(Overview)
Communicating the Value of Data Simplification for Clipcard
ClipCard set out to change how organizations interact with massive datasets—helping people extract only what matters without wading through noise. Because the platform was still in development, the investor story needed to evoke the problem and clarify the vision without technical UI.
I created an abstract data-thread vernacular to visualize chaos, then transitioned to card-based infographics that show how ClipCard distills complexity into clear, actionable views. Paired with concise motion sequences and copy pillars, the system gives non-technical stakeholders an intuitive grasp of the product’s purpose and value.
(Overview)
Communicating the Value of Data Simplification for Clipcard
ClipCard set out to change how organizations interact with massive datasets—helping people extract only what matters without wading through noise. Because the platform was still in development, the investor story needed to evoke the problem and clarify the vision without technical UI.
I created an abstract data-thread vernacular to visualize chaos, then transitioned to card-based infographics that show how ClipCard distills complexity into clear, actionable views. Paired with concise motion sequences and copy pillars, the system gives non-technical stakeholders an intuitive grasp of the product’s purpose and value.
(Architecture)
(Architecture)
Delivered while Co-Founder & Chief Creative Officer at The New Blank
