Brooks Running
Brooks Running
Run Bra
Run Bra
Run Bra
Developed a brand storytelling and motion design strategy for Brooks Run Bra, reframing the sports bra category through bold visual messaging and authentic performance narratives.
Developed a brand storytelling and motion design strategy for Brooks Run Bra, reframing the sports bra category through bold visual messaging and authentic performance narratives.
Categories
Retail & Lifestyle
Multiscreen
Product Launches
Creative Direction
Animation & VFX
Strategy
Campaigns & Promos
Strategy
(Overview)
Redefining Performance with Confident, Relatable Storytelling
To break away from the generic sports bra category, Brooks aimed to create a clear, confident statement about what makes their product different. I led the strategic development of a campaign that made this shift unmistakable.
The video combined bold, hand-drawn typography with a simple, declarative message—it’s not a sports bra, it’s a Run Bra. Paired with real runners in motion, the story emphasized authenticity over hype, making the product feel like an inclusive part of the running community rather than generic fitness gear.
This approach distilled the brand’s voice into a clear, memorable statement that resonated with runners who wanted apparel that matched their identity and passion for the sport.
(Overview)
Redefining Performance with Confident, Relatable Storytelling
To break away from the generic sports bra category, Brooks aimed to create a clear, confident statement about what makes their product different. I led the strategic development of a campaign that made this shift unmistakable.
The video combined bold, hand-drawn typography with a simple, declarative message—it’s not a sports bra, it’s a Run Bra. Paired with real runners in motion, the story emphasized authenticity over hype, making the product feel like an inclusive part of the running community rather than generic fitness gear.
This approach distilled the brand’s voice into a clear, memorable statement that resonated with runners who wanted apparel that matched their identity and passion for the sport.
(Architecture)
(Architecture)
