Brooks Running
Brooks Running
Aurora
Aurora
Aurora
Developed a motion design and brand storytelling strategy for Brooks Aurora, blending cinematic visuals and product-driven narratives to launch the company’s most advanced running shoe.
Developed a motion design and brand storytelling strategy for Brooks Aurora, blending cinematic visuals and product-driven narratives to launch the company’s most advanced running shoe.
Categories
Retail & Lifestyle
Multiscreen
Product Launches
Creative Direction
Animation & VFX
Strategy
Campaigns & Promos
Strategy
(Overview)
Elevating Innovation Through Cinematic Storytelling
Brooks set out to introduce the Aurora as a groundbreaking running shoe inspired by space-age technology. I led the strategic development of a visual narrative that captured this ambition, combining live-action performance with cinematic VFX to dramatize the feeling of running in zero gravity.
The campaign’s motion design approach emphasized clarity and aspiration, showing the Aurora floating in space and on Earth to highlight its lightweight construction and advanced cushioning. By grounding the story in relatable, high-energy visuals, we connected elite performance with everyday runners seeking innovation.
This brand-focused content strategy elevated the launch, positioning Brooks as an industry leader at the intersection of technology and athletic performance.
(Overview)
Elevating Innovation Through Cinematic Storytelling
Brooks set out to introduce the Aurora as a groundbreaking running shoe inspired by space-age technology. I led the strategic development of a visual narrative that captured this ambition, combining live-action performance with cinematic VFX to dramatize the feeling of running in zero gravity.
The campaign’s motion design approach emphasized clarity and aspiration, showing the Aurora floating in space and on Earth to highlight its lightweight construction and advanced cushioning. By grounding the story in relatable, high-energy visuals, we connected elite performance with everyday runners seeking innovation.
This brand-focused content strategy elevated the launch, positioning Brooks as an industry leader at the intersection of technology and athletic performance.
(Architecture)
(Architecture)
