ABC
ABC
ABC Network Branding
ABC Network Branding
ABC Network Branding
A comprehensive rebrand of ABC Network designed to unify on-air, digital, and experiential brand expressions across every platform — excluding only the iconic ABC logo. From brand guidelines to custom executions, the system enabled consistent storytelling at scale.
A comprehensive rebrand of ABC Network designed to unify on-air, digital, and experiential brand expressions across every platform — excluding only the iconic ABC logo. From brand guidelines to custom executions, the system enabled consistent storytelling at scale.
Categories
Visual Identity
Multiscreen
Network Branding
Creative Direction
Entertainment & Media
Strategy
Motion Design
Strategy
Redefining a Broadcast Legacy for a Multiplatform Future
As Executive Creative Director, I led The New Blank’s strategic and creative development of a full-scale rebrand for ABC Network—redefining the network’s visual presence across modern platforms while honoring its iconic logo. Working in close collaboration with ABC’s internal teams, we delivered a modular brand system spanning broadcast promo graphics, digital and print asset builders, out-of-home and multi-screen experiential elements, and a comprehensive set of brand guidelines. The result was a future-forward identity system built for consistency, scalability, and creative flexibility across all consumer and marketing touchpoints.
Redefining a Broadcast Legacy for a Multiplatform Future
As Executive Creative Director, I led The New Blank’s strategic and creative development of a full-scale rebrand for ABC Network—redefining the network’s visual presence across modern platforms while honoring its iconic logo. Working in close collaboration with ABC’s internal teams, we delivered a modular brand system spanning broadcast promo graphics, digital and print asset builders, out-of-home and multi-screen experiential elements, and a comprehensive set of brand guidelines. The result was a future-forward identity system built for consistency, scalability, and creative flexibility across all consumer and marketing touchpoints.
(Architecture)
(Architecture)
