ABC
ABC
Network Branding — Brand System & Guidelines
Network Branding — Brand System & Guidelines
Network Branding — Brand System & Guidelines
A comprehensive network rebrand for ABC— a modular brand & motion system with guidelines, asset builders, templates, and governance that unifies on-air, digital, and multi-screen experiential (retaining the iconic logo).
A comprehensive network rebrand for ABC— a modular brand & motion system with guidelines, asset builders, templates, and governance that unifies on-air, digital, and multi-screen experiential (retaining the iconic logo).
Categories
Brand Systems
Identity & Toolkits
Motion & Live
Industry
Entertainment
Media
At a Glance:
The Ask
Reimagine ABC’s network identity for a multiplatform world—unifying on-air, digital, print, and multi-screen experiential—while preserving the iconic ABC logo.
The System
A modular brand & motion system packaged as guidelines, asset builders, templates, and governance—covering broadcast promo graphics, digital/print kits, OOH, and multi-screen experiential with clear delivery specs.
Outcomes
A future-forward identity with consistency, scalability, and creative flexibility across consumer and marketing touchpoints; smoother partner/affiliate adoption.
At a Glance:
The Ask
Reimagine ABC’s network identity for a multiplatform world—unifying on-air, digital, print, and multi-screen experiential—while preserving the iconic ABC logo.
The System
A modular brand & motion system packaged as guidelines, asset builders, templates, and governance—covering broadcast promo graphics, digital/print kits, OOH, and multi-screen experiential with clear delivery specs.
Outcomes
A future-forward identity with consistency, scalability, and creative flexibility across consumer and marketing touchpoints; smoother partner/affiliate adoption.
(Overview)
Redefining a Broadcast Legacy for a Multiplatform Future
As Executive Creative Director, I led The New Blank’s strategic and creative development of a full-scale network rebrand—modernizing ABC’s presence across platforms while honoring the logo. In close collaboration with ABC teams, we delivered a modular brand system spanning broadcast promo graphics, digital and print asset builders, out-of-home and multi-screen experiential elements, plus a comprehensive brand guidelines set with templates and delivery specs. The result is a future-forward identity engineered for consistency, scalability, and creative flexibility across every consumer and marketing touchpoint.
(Overview)
Redefining a Broadcast Legacy for a Multiplatform Future
As Executive Creative Director, I led The New Blank’s strategic and creative development of a full-scale network rebrand—modernizing ABC’s presence across platforms while honoring the logo. In close collaboration with ABC teams, we delivered a modular brand system spanning broadcast promo graphics, digital and print asset builders, out-of-home and multi-screen experiential elements, plus a comprehensive brand guidelines set with templates and delivery specs. The result is a future-forward identity engineered for consistency, scalability, and creative flexibility across every consumer and marketing touchpoint.
(Architecture)
(Architecture)
Delivered while Co-Founder & Chief Creative Officer at The New Blank
