I lead creative teams and brand strategy at the executive level — building systems that scale, guiding campaigns that perform, and mentoring teams that thrive.
I lead creative teams and brand strategy at the executive level — building systems that scale, guiding campaigns that perform, and mentoring teams that thrive.
(About)
Executive Creative Leadership, Guiding Brands, Teams, and Stories at Scale
For over two decades, I’ve led creative organizations that help enterprise, entertainment, and technology brands grow and transform. As Co-Founder and Chief Creative Officer of The New Blank, I’ve built distributed teams, partnered with senior stakeholders, and delivered brand systems, omnichannel campaigns, and live experiences that consistently drive stronger conversions, sustained sales growth, and meaningful business impact.
I focus on building creative systems that scale across markets while cultivating high-performing, inclusive teams. My approach balances bold creative vision with operational clarity — ensuring work not only elevates brand perception but also moves the needle on long-term growth and client success.
Selected Work Selected Work
Selected Work Selected Work
(Voice)
Shaping the Conversation on Brand, Creativity, and Innovation
I believe creative leadership isn’t only about delivering the work — it’s about influencing the bigger conversations that shape how brands connect with people. Writing has been one of my ways of exploring that, whether it’s unpacking the tension between strategy and creativity, or examining how new tools like AI are reshaping production and process.
My essays and columns have been featured in Ink, LBB, CreativePool, and Promax Daily Brief, reaching millions of marketers, CMOs, and creative leaders. These pieces invite discussion, share lessons from the field, and challenge assumptions about where our industry is headed — from building inclusive creative cultures to scaling storytelling in a digital-first world.
What People Say
Clients and collaborators share their experiences working with me — from leading complex brand campaigns to scaling creative teams.
(Testimonials)
“Bobby’s crystal-clear communication made collaboration effortless, and his ability to simplify complex challenges elevated both the work and the team.”
Beau Walters
Creative Director, Hammer Creative
“…a major force of nature, in touch, no, mostly ahead of what‘s going on in the world of design and its integration into the media of our culture.”
Kevin Gillespie
Design Group Manager
“I had the immense pleasure to collaborate with Bobby for many projects via TNB. As a client at Hammer Creative, we always walked away from a call with Bobby feeling very assured and confident we would have everything executed and delivered with premium quality. And you know what?... he damned well followed through. His deep knowledge of design, animation, and the processes it takes to carry out assignments out is why we often keep coming back.”
Earl Burnley
Creative Director, Hammer Creative
“Not only is he a highly skilled video and motion design creative director. He is also an awesome guy and a great person to work with.”
David Buckley
Creative Director, Google
“A ‘Failure-is-not-an-option’ work ethic. Always looks for great, not just good.”
Paul Matthaeus
Founder, Digital Kitchen
“…easily one of the best directors and managers around. He’s a gifted storyteller and a thoughtful communicator, and he’s got a ridiculously sharp eye for design and detail. Bobby understands the big picture better than anyone, always making sure every element of a project serves the story and connects meaningfully. He leads without ego and never micromanages, guiding teams effortlessly even when the road gets bumpy.”
Eric Edwards
Creative Director, The New Blank
Services
I build, lead, and scale creative organizations. From brand strategy and omnichannel campaigns to modular content systems, motion, and ops, I embed with in-house teams to clarify direction, ship better work faster, and leave durable playbooks for global scale and governance—available project-based or as fractional leadership.
Strategy,
I align brand positioning, narrative frameworks, and voice/tone with business goals. Deliverables include governance, messaging architecture, and executive-ready direction that keeps teams rowing in the same direction.
Campaigns,
Omnichannel concepts from brief to launch—connecting brand to performance across digital, social, broadcast, retail/OOH, and experiential. I partner with marketing to set goals, plan channels, and measure what matters.
Systems,
Modular content and localization toolkits that scale. Templates, taxonomies, file/delivery specs, and rules of use that keep expression consistent across regions, teams, and vendors.
Motion,
Motion design as a system—not just spots. Toolkits for broadcast, live events, and retail environments; editorial/post pipelines; 2D/3D direction that makes complex ideas simple and on-brand.
Ops,
Creative operations that unblock teams: intake and prioritization, review cadences, resourcing models, SLAs, and workflow design. I integrate gen-AI where it truly accelerates concepting and iteration.
Leadership,
Hands-on executive leadership for high-performing, inclusive teams. Org design, hiring, coaching, and ritual design (crits, standups, feedback loops) that sustain quality and velocity.
Advisory.
Fractional ECD/CCO support when you need executive creative leadership without adding headcount. I embed with in-house teams to audit, roadmap, set standards, and accelerate top priorities.
Strategy,
I align brand positioning, narrative frameworks, and voice/tone with business goals. Deliverables include governance, messaging architecture, and executive-ready direction that keeps teams rowing in the same direction.
Campaigns,
Omnichannel concepts from brief to launch—connecting brand to performance across digital, social, broadcast, retail/OOH, and experiential. I partner with marketing to set goals, plan channels, and measure what matters.
Systems,
Modular content and localization toolkits that scale. Templates, taxonomies, file/delivery specs, and rules of use that keep expression consistent across regions, teams, and vendors.
Motion,
Motion design as a system—not just spots. Toolkits for broadcast, live events, and retail environments; editorial/post pipelines; 2D/3D direction that makes complex ideas simple and on-brand.
Ops,
Creative operations that unblock teams: intake and prioritization, review cadences, resourcing models, SLAs, and workflow design. I integrate gen-AI where it truly accelerates concepting and iteration.
Leadership,
Hands-on executive leadership for high-performing, inclusive teams. Org design, hiring, coaching, and ritual design (crits, standups, feedback loops) that sustain quality and velocity.
Advisory.
Fractional ECD/CCO support when you need executive creative leadership without adding headcount. I embed with in-house teams to audit, roadmap, set standards, and accelerate top priorities.
I lead creative teams and brand strategy at the executive level — building systems that scale, guiding campaigns that perform, and mentoring teams that thrive.
(About)
Executive Creative Leadership, Guiding Brands, Teams, and Stories at Scale
For over two decades, I’ve led creative organizations that help enterprise, entertainment, and technology brands grow and transform. As Co-Founder and Chief Creative Officer of The New Blank, I’ve built distributed teams, partnered with senior stakeholders, and delivered brand systems, omnichannel campaigns, and live experiences that consistently drive stronger conversions, sustained sales growth, and meaningful business impact.
I focus on building creative systems that scale across markets while cultivating high-performing, inclusive teams. My approach balances bold creative vision with operational clarity — ensuring work not only elevates brand perception but also moves the needle on long-term growth and client success.
Selected Work Selected Work
(Voice)
Shaping the Conversation on Brand, Creativity, and Innovation
I believe creative leadership isn’t only about delivering the work — it’s about influencing the bigger conversations that shape how brands connect with people. Writing has been one of my ways of exploring that, whether it’s unpacking the tension between strategy and creativity, or examining how new tools like AI are reshaping production and process.
My essays and columns have been featured in Ink, LBB, CreativePool, and Promax Daily Brief, reaching millions of marketers, CMOs, and creative leaders. These pieces invite discussion, share lessons from the field, and challenge assumptions about where our industry is headed — from building inclusive creative cultures to scaling storytelling in a digital-first world.
What People Say
Clients and collaborators share their experiences working with me — from leading complex brand campaigns to scaling creative teams.
(Testimonials)
“Bobby’s crystal-clear communication made collaboration effortless, and his ability to simplify complex challenges elevated both the work and the team.”
Beau Walters
Creative Director, Hammer Creative
“…a major force of nature, in touch, no, mostly ahead of what‘s going on in the world of design and its integration into the media of our culture.”
Kevin Gillespie
Design Group Manager
“I had the immense pleasure to collaborate with Bobby for many projects via TNB. As a client at Hammer Creative, we always walked away from a call with Bobby feeling very assured and confident we would have everything executed and delivered with premium quality. And you know what?... he damned well followed through. His deep knowledge of design, animation, and the processes it takes to carry out assignments out is why we often keep coming back.”
Earl Burnley
Creative Director, Hammer Creative
“Not only is he a highly skilled video and motion design creative director. He is also an awesome guy and a great person to work with.”
David Buckley
Creative Director, Google
“A ‘Failure-is-not-an-option’ work ethic. Always looks for great, not just good.”
Paul Matthaeus
Founder, Digital Kitchen
“…easily one of the best directors and managers around. He’s a gifted storyteller and a thoughtful communicator, and he’s got a ridiculously sharp eye for design and detail. Bobby understands the big picture better than anyone, always making sure every element of a project serves the story and connects meaningfully. He leads without ego and never micromanages, guiding teams effortlessly even when the road gets bumpy.”
Eric Edwards
Creative Director, The New Blank
Services
I build, lead, and scale creative organizations. From brand strategy and omnichannel campaigns to modular content systems, motion, and ops, I embed with in-house teams to clarify direction, ship better work faster, and leave durable playbooks for global scale and governance—available project-based or as fractional leadership.
Strategy,
I align brand positioning, narrative frameworks, and voice/tone with business goals. Deliverables include governance, messaging architecture, and executive-ready direction that keeps teams rowing in the same direction.
Campaigns,
Omnichannel concepts from brief to launch—connecting brand to performance across digital, social, broadcast, retail/OOH, and experiential. I partner with marketing to set goals, plan channels, and measure what matters.
Systems,
Modular content and localization toolkits that scale. Templates, taxonomies, file/delivery specs, and rules of use that keep expression consistent across regions, teams, and vendors.
Motion,
Motion design as a system—not just spots. Toolkits for broadcast, live events, and retail environments; editorial/post pipelines; 2D/3D direction that makes complex ideas simple and on-brand.
Ops,
Creative operations that unblock teams: intake and prioritization, review cadences, resourcing models, SLAs, and workflow design. I integrate gen-AI where it truly accelerates concepting and iteration.
Leadership,
Hands-on executive leadership for high-performing, inclusive teams. Org design, hiring, coaching, and ritual design (crits, standups, feedback loops) that sustain quality and velocity.
Advisory.
Fractional ECD/CCO support when you need executive creative leadership without adding headcount. I embed with in-house teams to audit, roadmap, set standards, and accelerate top priorities.