Rather than a one-off production task, I framed “Anywhere” as brand + marketing systems work: modernize expression, honor PBS’s trusted legacy, and deliver a governed toolkit that flexes across video, digital, print, OOH, and experiential.

Given PBS’s broad mission, we leaned into an emotionally resonant, handcrafted visual language—the shadowbox motif—so the idea felt human and artful. That recognizable framework became the anchor for a repeatable, integrated campaign.

We systemized the work: a library of vignettes, storyboards, and spatial transitions; a codified motion design system (timing, transitions, typographic animation); voice and copy rules; and channel templates (ratios, cutdown logic, thumbnail/title patterns) so teams could adapt quickly without drift.

I led a cross-functional team (design, animation, editorial, live-action), keeping cohesion across every piece—reworking complex camera moves with 3D leads when needed—and aligned producers and stakeholders on an operating cadence (briefs, handoffs, reviews) and clear deliverables.

This wasn’t about delivering a spot; it was about reframing a brand moment into an enduring, omnichannel content platform—governed, scalable, and ready to perform across seasons and channels.