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The Impact — Franchise Identity & Motion Design System
The Impact — Franchise Identity & Motion Design System
The Impact — Franchise Identity & Motion Design System
A franchise identity and motion design system that unifies The Impact across city-based series—built for speed, consistency, and local adaptation, with clear governance and delivery specs.
A franchise identity and motion design system that unifies The Impact across city-based series—built for speed, consistency, and local adaptation, with clear governance and delivery specs.
Categories
Motion & Live
Identity & Toolkits
Brand Systems
Industry
Entertainment
Media
At a Glance:
The Ask
Unify a growing, city-based franchise with a recognizable on-air identity that can flex locally—without losing the core brand DNA.
The System
A modular franchise identity & motion design system packaged as a governed toolkit: type/color rules, open/bumper/interstitial/lower-third templates, After Effects files, timing/safe-area specs, and localization guidance for city variants and future markets.
Outcomes
Cohesive on-air branding across cities, faster editorial turns with fewer revisions, and an identity that scales season-over-season—supporting franchise expansion and long-term equity.
At a Glance:
The Ask
Unify a growing, city-based franchise with a recognizable on-air identity that can flex locally—without losing the core brand DNA.
The System
A modular franchise identity & motion design system packaged as a governed toolkit: type/color rules, open/bumper/interstitial/lower-third templates, After Effects files, timing/safe-area specs, and localization guidance for city variants and future markets.
Outcomes
Cohesive on-air branding across cities, faster editorial turns with fewer revisions, and an identity that scales season-over-season—supporting franchise expansion and long-term equity.
(Overview)
Building a Scalable Visual Identity for a Multi-Series Franchise
Tasked with unifying a multi-city unscripted franchise, I led the creation of an on-air franchise identity that could flex to each city while staying unmistakably The Impact. We anchored the system in a clear typography, color, and motion language so viewers recognize the brand instantly, regardless of market.
To make it work at production speed, we delivered a modular toolkit—open/close, lower thirds, interstitials, transitions, and supers—plus AE templates, usage rules, and handoff specs. Editors adapt quickly, affiliate teams stay on brand, and seasonal refreshes don’t require reinvention.
(Overview)
Building a Scalable Visual Identity for a Multi-Series Franchise
Tasked with unifying a multi-city unscripted franchise, I led the creation of an on-air franchise identity that could flex to each city while staying unmistakably The Impact. We anchored the system in a clear typography, color, and motion language so viewers recognize the brand instantly, regardless of market.
To make it work at production speed, we delivered a modular toolkit—open/close, lower thirds, interstitials, transitions, and supers—plus AE templates, usage rules, and handoff specs. Editors adapt quickly, affiliate teams stay on brand, and seasonal refreshes don’t require reinvention.
(Architecture)
(Architecture)
Delivered while Co-Founder & Chief Creative Officer at The New Blank
