ABC & The Academy
ABC & The Academy
Oscars — Live-Event Brand System & Motion Toolkit
Oscars — Live-Event Brand System & Motion Toolkit
Oscars — Live-Event Brand System & Motion Toolkit
A comprehensive brand system for the 90th Oscars—uniting on-air, in-show, and environmental design under clear governance, so the experience feels cohesive everywhere it appears.
A comprehensive brand system for the 90th Oscars—uniting on-air, in-show, and environmental design under clear governance, so the experience feels cohesive everywhere it appears.
Categories
Motion & Live
Identity & Toolkits
Brand Systems
Industry
Entertainment
Live
At a Glance:
The Ask
Elevate the 90th Academy Awards with a cohesive brand system that unifies on-air, in-show, and environmental design across every touchpoint.
The System
A modular live-event brand & motion design system packaged as a governed toolkit—on-air graphics, in-show packages, and environmental applications (red-carpet signage, auditorium displays)—with templates and delivery specs to keep teams fast and on-brand.
Outcomes
An iconic, omnichannel experience that reinforced the Oscars’ prestige while adapting fluidly across platforms and formats; smoother partner collaboration and consistent adoption across show assets.
At a Glance:
The Ask
Elevate the 90th Academy Awards with a cohesive brand system that unifies on-air, in-show, and environmental design across every touchpoint.
The System
A modular live-event brand & motion design system packaged as a governed toolkit—on-air graphics, in-show packages, and environmental applications (red-carpet signage, auditorium displays)—with templates and delivery specs to keep teams fast and on-brand.
Outcomes
An iconic, omnichannel experience that reinforced the Oscars’ prestige while adapting fluidly across platforms and formats; smoother partner collaboration and consistent adoption across show assets.
(Overview)
Designing a Cohesive Experience for Hollywood’s Biggest Night
For the 90th Academy Awards, I led a sweeping brand & motion system that unified marketing, broadcast, and environmental branding into one iconic experience. From red-carpet signage and auditorium displays to on-air graphics and in-show visuals, the toolkit reinforced the Oscars’ prestige while scaling cleanly across platforms and formats.
The work required close collaboration across internal teams and partner networks, plus disciplined governance—templates and delivery specs that kept production moving quickly and consistently without creative drift.
(Overview)
Designing a Cohesive Experience for Hollywood’s Biggest Night
For the 90th Academy Awards, I led a sweeping brand & motion system that unified marketing, broadcast, and environmental branding into one iconic experience. From red-carpet signage and auditorium displays to on-air graphics and in-show visuals, the toolkit reinforced the Oscars’ prestige while scaling cleanly across platforms and formats.
The work required close collaboration across internal teams and partner networks, plus disciplined governance—templates and delivery specs that kept production moving quickly and consistently without creative drift.
(Architecture)
(Architecture)
Delivered while Co-Founder & Chief Creative Officer at The New Blank
