ABC & The Academy
ABC & The Academy
Oscars
Oscars
Oscars
A comprehensive brand system for the 90th Oscars—spanning on-air, in-show, and environmental design to elevate the event’s legacy across every touchpoint.
A comprehensive brand system for the 90th Oscars—spanning on-air, in-show, and environmental design to elevate the event’s legacy across every touchpoint.
Categories
Visual Identity
Multiscreen
Integrated Marketing
Creative Direction
Entertainment & Media
Strategy
Motion Design
Strategy
Designing a Cohesive Experience for Hollywood’s Biggest Night
For the 90th Academy Awards, I led the development of a sweeping visual system that unified marketing, broadcast, and environmental branding into a singular, iconic experience. From red carpet signage and auditorium displays to on-air graphics and in-show visuals, the creative package was built to reinforce the Oscars’ prestige while adapting fluidly across platforms and formats. This work required deep collaboration across teams and networks, as well as strategic design thinking to ensure brand consistency across every viewer and attendee interaction.
Designing a Cohesive Experience for Hollywood’s Biggest Night
For the 90th Academy Awards, I led the development of a sweeping visual system that unified marketing, broadcast, and environmental branding into a singular, iconic experience. From red carpet signage and auditorium displays to on-air graphics and in-show visuals, the creative package was built to reinforce the Oscars’ prestige while adapting fluidly across platforms and formats. This work required deep collaboration across teams and networks, as well as strategic design thinking to ensure brand consistency across every viewer and attendee interaction.
(Architecture)
(Architecture)
