Food Network
Food Network
Molly Yeh's Magnolia Adventure
Molly Yeh's Magnolia Adventure
Molly Yeh's Magnolia Adventure
A visually cohesive toolkit of in‑show graphics and marketing assets to bring Molly Yeh’s Magnolia Adventure to life across broadcast and promotional channels.
A visually cohesive toolkit of in‑show graphics and marketing assets to bring Molly Yeh’s Magnolia Adventure to life across broadcast and promotional channels.
Categories
In Show GFX
Multiscreen
Brand Strategy
Creative Direction
Visual Identity
Strategy
Motion Design
Strategy
Design That Travels from Screen to Campaign
As Executive Creative Director at The New Blank, I led the creation of a full-scale toolkit for Molly Yeh’s Magnolia Adventure, delivering an integrated graphics package for both in-show use and promotional campaigns. From lower thirds and transitions to marketing assets, the system was designed to reflect the charm and warmth of Molly’s personality while aligning seamlessly with Food Network’s evolving brand voice. The result was a flexible, cross-platform identity that could live effortlessly across broadcast, digital, and social.
Design That Travels from Screen to Campaign
As Executive Creative Director at The New Blank, I led the creation of a full-scale toolkit for Molly Yeh’s Magnolia Adventure, delivering an integrated graphics package for both in-show use and promotional campaigns. From lower thirds and transitions to marketing assets, the system was designed to reflect the charm and warmth of Molly’s personality while aligning seamlessly with Food Network’s evolving brand voice. The result was a flexible, cross-platform identity that could live effortlessly across broadcast, digital, and social.
(Architecture)
(Architecture)
