Food Network
Food Network
Molly Yeh's Magnolia Adventure — Brand System
Molly Yeh's Magnolia Adventure — Brand System
Molly Yeh's Magnolia Adventure — Brand System
A comprehensive brand system and motion graphics toolkit that brings Molly Yeh’s Magnolia Adventure to life across broadcast and promotional channels—built with governance for scalability and consistency while reflecting Molly’s warmth and Food Network’s voice.
A comprehensive brand system and motion graphics toolkit that brings Molly Yeh’s Magnolia Adventure to life across broadcast and promotional channels—built with governance for scalability and consistency while reflecting Molly’s warmth and Food Network’s voice.
Categories
Motion & Live
Identity & Toolkits
Brand Systems
Industry
Entertainment
Media
At a Glance:
The Ask
Launch a show identity that feels as warm and personal as Molly’s voice while aligning with Food Network’s evolving brand—working seamlessly across broadcast, promo, and digital.
The System
A modular brand & motion design system packaged as a governed toolkit: in-show graphics (opens, lower thirds, transitions), typographic/color rules, culinary iconography, and channel templates with delivery specs for fast iteration.
Outcomes
A cohesive, cross-platform presence with consistent adoption across broadcast, digital, and social—and faster editorial/promo cycles without reinventing the look and feel each time.
At a Glance:
The Ask
Launch a show identity that feels as warm and personal as Molly’s voice while aligning with Food Network’s evolving brand—working seamlessly across broadcast, promo, and digital.
The System
A modular brand & motion design system packaged as a governed toolkit: in-show graphics (opens, lower thirds, transitions), typographic/color rules, culinary iconography, and channel templates with delivery specs for fast iteration.
Outcomes
A cohesive, cross-platform presence with consistent adoption across broadcast, digital, and social—and faster editorial/promo cycles without reinventing the look and feel each time.
(Overview)
Design That Travels from Screen to Campaign
As Executive Creative Director at The New Blank, I led a full-scale, cross-platform brand & motion system for Molly Yeh’s Magnolia Adventure—from lower thirds and transitions to campaign assets—so the series could show up consistently wherever fans encountered it. The framework balances Molly’s charm and warmth with Food Network’s evolving brand voice.
We codified a recognizable visual language (type, color, iconography, motion rules) and packaged templates and delivery specs so in-house teams and partners could adapt quickly without drift. The result is a flexible identity that travels cleanly across broadcast, digital, and social.
(Overview)
Design That Travels from Screen to Campaign
As Executive Creative Director at The New Blank, I led a full-scale, cross-platform brand & motion system for Molly Yeh’s Magnolia Adventure—from lower thirds and transitions to campaign assets—so the series could show up consistently wherever fans encountered it. The framework balances Molly’s charm and warmth with Food Network’s evolving brand voice.
We codified a recognizable visual language (type, color, iconography, motion rules) and packaged templates and delivery specs so in-house teams and partners could adapt quickly without drift. The result is a flexible identity that travels cleanly across broadcast, digital, and social.
(Architecture)
(Architecture)
Delivered while Co-Founder & Chief Creative Officer at The New Blank
