ABC
ABC
ESPYs — Live-Event Motion System & Marketing Toolkit
ESPYs — Live-Event Motion System & Marketing Toolkit
ESPYs — Live-Event Motion System & Marketing Toolkit
A governed live-event motion system for ABC’s ESPYS—real-time graphics templates for the show, plus a cross-platform marketing toolkit with templates and delivery specs for pre/post-broadcast.
A governed live-event motion system for ABC’s ESPYS—real-time graphics templates for the show, plus a cross-platform marketing toolkit with templates and delivery specs for pre/post-broadcast.
Categories
Motion & Live
Identity & Toolkits
Brand Systems
Industry
Entertainment
Live
At a Glance:
The Ask
Support ABC’s premier sports awards broadcast with a high-impact system that works for live television and cross-platform promotion.
The System
A governed live-event brand & motion system: real-time graphics templates for show control plus a modular marketing toolkit (templates & delivery specs) for pre/post-broadcast use across channels.
Outcomes
Cohesive look across broadcast and promo, faster production cycles, and consistent adoption by internal teams and partners.
At a Glance:
The Ask
Support ABC’s premier sports awards broadcast with a high-impact system that works for live television and cross-platform promotion.
The System
A governed live-event brand & motion system: real-time graphics templates for show control plus a modular marketing toolkit (templates & delivery specs) for pre/post-broadcast use across channels.
Outcomes
Cohesive look across broadcast and promo, faster production cycles, and consistent adoption by internal teams and partners.
(Overview)
Designing for Live Television and Cross-Platform Promotion
Building for live TV means planning for unpredictability without sacrificing brand consistency. I set a unified creative framework and governance that covered both the control-room needs (real-time graphics templates) and the marketing runway before and after the show.
My team at The New Blank delivered a modular system of toolkits and templates—tuned for real-time deployment during the broadcast and scalable for cross-platform promotion—so editors, producers, and partners could move fast without drift.
(Overview)
Designing for Live Television and Cross-Platform Promotion
Building for live TV means planning for unpredictability without sacrificing brand consistency. I set a unified creative framework and governance that covered both the control-room needs (real-time graphics templates) and the marketing runway before and after the show.
My team at The New Blank delivered a modular system of toolkits and templates—tuned for real-time deployment during the broadcast and scalable for cross-platform promotion—so editors, producers, and partners could move fast without drift.
(Architecture)
(Architecture)
Delivered while Co-Founder & Chief Creative Officer at The New Blank
