ABC
ABC
American Idol — Relaunch Brand System & Motion Design
American Idol — Relaunch Brand System & Motion Design
American Idol — Relaunch Brand System & Motion Design
For American Idol’s network shift to ABC, I led a cross-platform brand system and motion design system that honored the show’s legacy while aligning with ABC’s broader brand architecture. The governed toolkit extended beyond broadcast into digital, OOH, and experiential—and scaled across multiple seasons.
For American Idol’s network shift to ABC, I led a cross-platform brand system and motion design system that honored the show’s legacy while aligning with ABC’s broader brand architecture. The governed toolkit extended beyond broadcast into digital, OOH, and experiential—and scaled across multiple seasons.
Categories
Motion & Live
Identity & Toolkits
Brand Systems
Industry
Entertainment
Media
At a Glance:
The Ask
Reimagine American Idol for its move to ABC—preserving franchise equity while aligning to ABC’s brand architecture across broadcast, digital, OOH, and experiential.
The System
A modular brand & motion design system packaged as a governed toolkit: on-air package (opens, lower thirds, transitions), social/digital templates, OOH extensions, and delivery specs for multi-season refresh.
Outcomes
A cohesive relaunch with consistent cross-channel adoption and faster editorial cycles, supporting Idol’s ongoing evolution across multiple seasons on ABC.
At a Glance:
The Ask
Reimagine American Idol for its move to ABC—preserving franchise equity while aligning to ABC’s brand architecture across broadcast, digital, OOH, and experiential.
The System
A modular brand & motion design system packaged as a governed toolkit: on-air package (opens, lower thirds, transitions), social/digital templates, OOH extensions, and delivery specs for multi-season refresh.
Outcomes
A cohesive relaunch with consistent cross-channel adoption and faster editorial cycles, supporting Idol’s ongoing evolution across multiple seasons on ABC.
(Overview)
Rebranding an Icon Without Losing Its Voice
When Idol moved to ABC, the brief required more than a logo update—it needed a strategic brand system that could modernize expression without losing the show’s cultural weight. I set the creative vision and system guardrails, then my team at The New Blank delivered a scalable motion graphics toolkit and templates for linear broadcast, digital, OOH, and experiential. Clear governance and delivery specs kept work on-brand and sped up production—creating a framework that informed Idol’s evolution across seasons.
(Overview)
Rebranding an Icon Without Losing Its Voice
When Idol moved to ABC, the brief required more than a logo update—it needed a strategic brand system that could modernize expression without losing the show’s cultural weight. I set the creative vision and system guardrails, then my team at The New Blank delivered a scalable motion graphics toolkit and templates for linear broadcast, digital, OOH, and experiential. Clear governance and delivery specs kept work on-brand and sped up production—creating a framework that informed Idol’s evolution across seasons.
(Architecture)
(Architecture)
Delivered while Co-Founder & Chief Creative Officer at The New Blank
