ABC
ABC
American Idol
American Idol
American Idol
Tasked with reimagining American Idol’s brand presence for its network shift to ABC, I led the creation of a cohesive identity system that honored the show’s iconic legacy while aligning it with ABC’s broader brand architecture. The system extended beyond broadcast to inform digital, OOH, and experiential touchpoints across multiple seasons.
Tasked with reimagining American Idol’s brand presence for its network shift to ABC, I led the creation of a cohesive identity system that honored the show’s iconic legacy while aligning it with ABC’s broader brand architecture. The system extended beyond broadcast to inform digital, OOH, and experiential touchpoints across multiple seasons.
Categories
Entertainment & Media
Multiscreen
Visual Identity
Creative Direction
Brand Strategy
Strategy
Integrated Marketing
Strategy
Rebranding an Icon Without Losing Its Voice
When American Idol moved to ABC, the network needed more than a logo update—it required a strategic creative overhaul that preserved the show’s cultural weight while aligning it with ABC’s brand ecosystem. I led the creative vision and strategic direction behind the rebrand, crafting a system that honored Idol’s legacy while modernizing its expression across platforms. My team at The New Blank developed the system to work across linear broadcast, digital, OOH, and experiential channels, establishing a scalable identity framework that informed multiple seasons of brand evolution.
Rebranding an Icon Without Losing Its Voice
When American Idol moved to ABC, the network needed more than a logo update—it required a strategic creative overhaul that preserved the show’s cultural weight while aligning it with ABC’s brand ecosystem. I led the creative vision and strategic direction behind the rebrand, crafting a system that honored Idol’s legacy while modernizing its expression across platforms. My team at The New Blank developed the system to work across linear broadcast, digital, OOH, and experiential channels, establishing a scalable identity framework that informed multiple seasons of brand evolution.
(Architecture)
(Architecture)
